# The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters to Sora

DevFeed: [The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters to Sora](<https://devfeed.tech/articles/the-walt-disney-company-and-openai-reach-landmark-agreement-to-bring-beloved-characters-to-sora-6381.md>)

Original publisher: [Read original article](<https://openai.com/index/disney-sora-agreement>)

Published: 2025-12-11T00:00:00Z

Content type: news

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [OpenAI](<https://devfeed.tech/topics/openai.md>), [API](<https://devfeed.tech/topics/api.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Responsibility & Safety](<https://devfeed.tech/topics/responsibility-safety.md>), [responsible-ai](<https://devfeed.tech/topics/responsible-ai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [api](<https://devfeed.tech/tags/api.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [images](<https://devfeed.tech/tags/images.md>), [intellectual-property](<https://devfeed.tech/tags/intellectual-property.md>), [openai](<https://devfeed.tech/tags/openai.md>), [product](<https://devfeed.tech/tags/product.md>), [safety](<https://devfeed.tech/tags/safety.md>)

## AI overview

The Walt Disney Company and OpenAI announced a three-year licensing agreement allowing Sora to generate user-prompted short videos featuring more than 200 characters from Disney, Marvel, Pixar, and Star Wars. Disney will also use OpenAI APIs and ChatGPT, invest $1 billion in OpenAI, and collaborate on responsible AI that protects users and creators.

## Source excerpt

Disney and OpenAI have reached an agreement to bring more than 200 Disney, Marvel, Pixar and Star Wars characters to Sora for fan-inspired short videos. The agreement emphasizes responsible AI in entertainment and includes Disney's company-wide use of ChatGPT Enterprise and the OpenAI API.