# The Wix Engineering 2025 Review: AI, Platforms, Data, and Deep Technical Lessons-Learned

DevFeed: [The Wix Engineering 2025 Review: AI, Platforms, Data, and Deep Technical Lessons-Learned](<https://devfeed.tech/articles/the-wix-engineering-2025-review-ai-platforms-data-and-deep-technical-lessons-learned-22642.md>)

Original publisher: [Read original article](<https://www.wix.engineering/post/the-wix-engineering-2025-review-ai-platforms-data-and-deep-technical-lessons-learned>)

Author: Wix Engineering

Published: 2025-12-28T18:29:04Z

Content type: article

Language: en

Sources: [Wix Engineering](<https://devfeed.tech/sources/wix-engineering.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Platform Engineering](<https://devfeed.tech/topics/platform-engineering.md>), [Software Engineering](<https://devfeed.tech/topics/software-engineering.md>), [data](<https://devfeed.tech/topics/data.md>), [Production Engineering](<https://devfeed.tech/topics/production-engineering.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [Retrieval Augmented Generation (RAG)](<https://devfeed.tech/topics/retrieval-augmented-generation-rag.md>), [Testing](<https://devfeed.tech/topics/testing.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [ai](<https://devfeed.tech/tags/ai.md>), [architecture](<https://devfeed.tech/tags/architecture.md>), [article](<https://devfeed.tech/tags/article.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [blog](<https://devfeed.tech/tags/blog.md>), [data](<https://devfeed.tech/tags/data.md>), [developers](<https://devfeed.tech/tags/developers.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [llm](<https://devfeed.tech/tags/llm.md>), [platforms](<https://devfeed.tech/tags/platforms.md>), [rag](<https://devfeed.tech/tags/rag.md>), [scale](<https://devfeed.tech/tags/scale.md>), [software](<https://devfeed.tech/tags/software.md>), [software-engineering](<https://devfeed.tech/tags/software-engineering.md>), [technical](<https://devfeed.tech/tags/technical.md>)

## AI overview

Wix Engineering's 2025 review curates lessons from building and operating large-scale web systems, covering AI adoption and production systems, platform engineering, data systems, reliability, and software engineering practices.

## Source excerpt

A Year of Building at Scale: Inside Wix Engineering During 2025, Wix Engineering shared deep dives, playbooks, and real-world lessons from building and operating one of the largest web platforms in the world. These stories don't start as content. They start as engineering challenges - some of the most complex, high-scale, and unforgiving challenges modern software teams face. Problems that emerge only when thousands of developers, hundreds of teams, and hundreds of millions of users meet...