# Tools for Change, Social Change Conference 1995 notes

DevFeed: [Tools for Change, Social Change Conference 1995 notes](<https://devfeed.tech/articles/tools-for-change-social-change-conference-1995-notes-35275.md>)

Original publisher: [Read original article](<https://darkcoding.net/behaviour/tools-for-change-social-change-conference-1995-notes/>)

Author: Graham King

Published: 2012-10-23T04:31:24Z

Content type: article

Language: en

Sources: [Graham King](<https://devfeed.tech/sources/graham-king.md>)

Topics: [Tool](<https://devfeed.tech/topics/tool.md>), [Statistics](<https://devfeed.tech/topics/statistics.md>)

Tags: [behaviour](<https://devfeed.tech/tags/behaviour.md>), [conference](<https://devfeed.tech/tags/conference.md>), [influence](<https://devfeed.tech/tags/influence.md>), [notes](<https://devfeed.tech/tags/notes.md>), [opinion](<https://devfeed.tech/tags/opinion.md>), [summary](<https://devfeed.tech/tags/summary.md>), [tools](<https://devfeed.tech/tags/tools.md>)

## AI overview

Notes from a 1995 Social Change Conference describe how marketing, media advocacy, and behavior-change techniques can support progressive social change. The notes cover social products, audience focus, policy advocacy, compelling visuals, human-focused statistics, and simple advertising messages.

## Source excerpt

Harnessing the power of marketing for positive social change.