# Tracking Company Says 96% of iPhone Users Block Tracking

DevFeed: [Tracking Company Says 96% of iPhone Users Block Tracking](<https://devfeed.tech/articles/tracking-company-says-96-of-iphone-users-block-tracking-37090.md>)

Original publisher: [Read original article](<https://shostack.org/blog/tracking-company-says-96-of-iphone-users-block-tracking/>)

Author: Adam

Published: 2021-05-08T00:00:00Z

Content type: opinion

Language: en

Sources: [Shostack & Friends Blog](<https://devfeed.tech/sources/shostack-friends-blog.md>)

Topics: [iphone](<https://devfeed.tech/topics/iphone.md>), [iOS](<https://devfeed.tech/topics/ios.md>), [data](<https://devfeed.tech/topics/data.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>)

Tags: [ads](<https://devfeed.tech/tags/ads.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [apple](<https://devfeed.tech/tags/apple.md>), [data](<https://devfeed.tech/tags/data.md>), [ios](<https://devfeed.tech/tags/ios.md>), [iphone](<https://devfeed.tech/tags/iphone.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [tracking](<https://devfeed.tech/tags/tracking.md>)

## AI overview

The article discusses a report that 96% of U.S. iPhone users with iOS 14.5 did not allow apps to track them. It questions how Flurry, the analytics company behind the data, obtains information and what it collects from users who opted out of tracking.

## Source excerpt

So there's some good news and some bad news in this story: 'Too Bad, Zuck: Just 4% of U.S. iPhone Users Let Apps Track Them After iOS Update'.