# Tracking-free audience statistics

DevFeed: [Tracking-free audience statistics](<https://devfeed.tech/articles/tracking-free-audience-statistics-36567.md>)

Original publisher: [Read original article](<https://berthub.eu/articles/posts/tracking-free-audience-statistics/>)

Published: 2021-06-27T11:46:27Z

Content type: opinion

Language: en

Sources: [Bert Hubert's writings](<https://devfeed.tech/sources/bert-hubert-s-writings.md>)

Topics: [data analytics](<https://devfeed.tech/topics/data-analytics.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Bot](<https://devfeed.tech/topics/bot.md>), [Cloudflare](<https://devfeed.tech/topics/cloudflare.md>), [Users](<https://devfeed.tech/topics/users.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [bots](<https://devfeed.tech/tags/bots.md>), [cloudflare](<https://devfeed.tech/tags/cloudflare.md>), [gdpr](<https://devfeed.tech/tags/gdpr.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [privacy](<https://devfeed.tech/tags/privacy.md>), [tracking](<https://devfeed.tech/tags/tracking.md>)

## AI overview

The article argues that website operators can obtain useful audience statistics without sending visitors' data to third parties. It criticizes Google Analytics and similar platforms for providing limited actionable insight while imposing privacy costs, and identifies metrics such as human readership and article completion as more useful.

## Source excerpt

As regular readers of this blog will know, I am no friend of the surveillance capitalism that currently powers the web. It is becoming well-neigh impossible to develop any software or host any content without some component tracking your users & sending data to third parties. Even though I try very hard not to fall for this, periodically I discover that my sites also embed things that embed things that potentially leak your details to third parties.