# Turning Personalization Into Performance: Lessons From Movable Ink

DevFeed: [Turning Personalization Into Performance: Lessons From Movable Ink](<https://devfeed.tech/articles/turning-personalization-into-performance-lessons-from-movable-ink-4486.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/podcasts/turning-personalization-into-performance>)

Author: JEFF GANGEMI, GROWTH MARKETING PRACTICE LEAD @ TOPTAL

Published: 2025-11-13T23:00:00Z

Content type: article

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [personalization](<https://devfeed.tech/topics/personalization.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Automation](<https://devfeed.tech/topics/automation.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [automation](<https://devfeed.tech/tags/automation.md>), [creative-automation](<https://devfeed.tech/tags/creative-automation.md>), [customer-engagement](<https://devfeed.tech/tags/customer-engagement.md>), [data](<https://devfeed.tech/tags/data.md>), [digital-marketing](<https://devfeed.tech/tags/digital-marketing.md>), [growth](<https://devfeed.tech/tags/growth.md>), [personalization](<https://devfeed.tech/tags/personalization.md>)

## AI overview

A podcast discussion about how Movable Ink uses data, AI, creative automation, and dynamic storytelling to deliver personalized customer experiences at scale. Justin Keller and Jeff Gangemi also discuss customer engagement, humanizing AI-driven interactions, and building growth-focused creative teams.

## Source excerpt

Discover how Movable Ink's VP of Growth Marketing, Justin Keller, is redefining personalization at scale by blending creative automation, data-driven storytelling, and AI innovation. In this episode of the Executive Guidance podcast, Keller joins Toptal's Growth and Digital Marketing Practice Lead, Jeff Gangemi, to discuss how brands can transform data into meaningful, one-to-one customer experiences that drive loyalty and growth.