# Understanding Attribution in Firebase Analytics

DevFeed: [Understanding Attribution in Firebase Analytics](<https://devfeed.tech/articles/understanding-attribution-in-firebase-analytics-16192.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2017/04/understanding-attribution-in-firebase>)

Author: Todd Kerpelman

Published: 2017-04-27T00:00:00Z

Content type: tutorial

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [App](<https://devfeed.tech/topics/app.md>), [Android](<https://devfeed.tech/topics/android.md>), [iOS](<https://devfeed.tech/topics/ios.md>)

Tags: [advertising](<https://devfeed.tech/tags/advertising.md>), [adwords](<https://devfeed.tech/tags/adwords.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [android](<https://devfeed.tech/tags/android.md>), [app-store](<https://devfeed.tech/tags/app-store.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [ios](<https://devfeed.tech/tags/ios.md>), [play-store](<https://devfeed.tech/tags/play-store.md>), [privacy](<https://devfeed.tech/tags/privacy.md>), [tutorials](<https://devfeed.tech/tags/tutorials.md>)

## AI overview

This Firebase tutorial explains attribution: comparing ad campaigns by the value of the users they bring, not just by click volume. It describes how advertising identifiers help networks track ad clicks through app installation and how Firebase Analytics can measure campaign performance.

## Source excerpt

News, tutorials, and updates from the Firebase team.