# Using Generative AI to enhance customer support

DevFeed: [Using Generative AI to enhance customer support](<https://devfeed.tech/articles/using-generative-ai-to-enhance-customer-support-35060.md>)

Original publisher: [Read original article](<https://blog.avenuecode.com/using-generative-ai-to-enhance-customer-support>)

Author: Davy Costa

Published: 2025-05-23T20:28:40Z

Content type: article

Language: en

Sources: [Avenue Code](<https://devfeed.tech/sources/avenue-code.md>)

Topics: [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Retrieval Augmented Generation (RAG)](<https://devfeed.tech/topics/retrieval-augmented-generation-rag.md>), [Chat Bot](<https://devfeed.tech/topics/chatbot.md>), [Support](<https://devfeed.tech/topics/support.md>), [data](<https://devfeed.tech/topics/data.md>), [Finance](<https://devfeed.tech/topics/finance.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [customer-service](<https://devfeed.tech/tags/customer-service.md>), [finance](<https://devfeed.tech/tags/finance.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [rag](<https://devfeed.tech/tags/rag.md>), [retrieval](<https://devfeed.tech/tags/retrieval.md>), [support](<https://devfeed.tech/tags/support.md>)

## AI overview

The article describes a Brazilian credit union system that uses Generative AI and a Retrieval-Augmented Generation (RAG) system to build a customer-support chatbot. The chatbot retrieves relevant information from public website documents and generates responses to questions about the institution's services and policies. The system is fine-tuned with a publicly available finance dataset containing 52K instruction-following examples.

## Source excerpt

A credit union system is using Generative AI to enhance customer support, developing an intelligent chatbot designed to provide accurate and timely responses to user inquiries about their services, policies, and other relevant information.