# Using Propensity Score Matching to Uncover Shopify Capital's Effect on Business Growth

DevFeed: [Using Propensity Score Matching to Uncover Shopify Capital's Effect on Business Growth](<https://devfeed.tech/articles/using-propensity-score-matching-to-uncover-shopify-capital-s-effect-on-business-growth-1522.md>)

Original publisher: [Read original article](<https://shopify.engineering/propensity-score-matching-shopify-capital>)

Author: Breno Freitas

Published: 2021-11-11T20:45:00Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [Shopify](<https://devfeed.tech/topics/shopify.md>), [data](<https://devfeed.tech/topics/data.md>), [Machine Learning & Artificial Intelligence](<https://devfeed.tech/topics/machine-learning-artificial-intelligence.md>)

Tags: [analysis](<https://devfeed.tech/tags/analysis.md>), [blog-post](<https://devfeed.tech/tags/blog-post.md>), [data](<https://devfeed.tech/tags/data.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [shopify](<https://devfeed.tech/tags/shopify.md>)

## AI overview

Shopify analyzes the real-world impact of Shopify Capital on merchant growth. The article explains how the data team used propensity score matching to compare merchants who received funding with comparable Canadian merchants who did not have access to the product, avoiding the need for a randomized rejection experiment.

## Source excerpt

In this study, we prove how Shopify Capital (one of our first machine learning products) has real-world impact by making merchant funding accessible.