# Value-Based Pricing and TDD

DevFeed: [Value-Based Pricing and TDD](<https://devfeed.tech/articles/value-based-pricing-and-tdd-32239.md>)

Original publisher: [Read original article](<https://bruceeckel.com/blog/2020-02-09-value-based-pricing-and-tdd/>)

Author: Bruce Eckel

Published: 2020-02-09T00:00:00Z

Content type: opinion

Language: en

Sources: [Bruce Eckel - Computing Thoughts](<https://devfeed.tech/sources/bruce-eckel-computing-thoughts.md>)

Topics: [Test-driven development](<https://devfeed.tech/topics/tdd.md>), [Development](<https://devfeed.tech/topics/development.md>)

Tags: [pricing](<https://devfeed.tech/tags/pricing.md>), [tdd](<https://devfeed.tech/tags/tdd.md>), [value](<https://devfeed.tech/tags/value.md>)

## AI overview

The article examines value-based pricing and its relationship to Test-Driven Development. It argues that financial incentives can encourage clever thinking, while also emphasizing non-financial motivations such as reducing tedium, improving quality, and quality of life.

## Source excerpt

I first heard about value-based pricing from an accountant who was creating a startup based on the idea. He tells a story about consulting for a family who inherited an estate. Because of the accountant's extensive knowledge, he was able to give advice that saved the family a million or more. However, he only charged for his time, a couple of hours. To save that amount, the story goes, the family would have been happy to pay more, an amount based on the value of the work rather than the time it took.