# Value-Based Pricing for SaaS: How to Price Based on Customer Value

DevFeed: [Value-Based Pricing for SaaS: How to Price Based on Customer Value](<https://devfeed.tech/articles/value-based-pricing-for-saas-how-to-price-based-on-customer-value-10430.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/value-based-pricing-saas/>)

Author: Ayush Agarwal

Published: 2026-03-24T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [Software](<https://devfeed.tech/topics/software.md>)

Tags: [cost](<https://devfeed.tech/tags/cost.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [pricing](<https://devfeed.tech/tags/pricing.md>), [pricing-strategy](<https://devfeed.tech/tags/pricing-strategy.md>), [product](<https://devfeed.tech/tags/product.md>), [saas](<https://devfeed.tech/tags/saas.md>), [strategy](<https://devfeed.tech/tags/strategy.md>)

## AI overview

A guide to value-based pricing for SaaS products. It explains how to align prices with customers' perceived value, identify an appropriate value metric, research willingness to pay, and use flexible billing to capture more of the value delivered.

## Source excerpt

Guide to implementing value-based pricing for SaaS. Learn how to find your value metric, research willingness to pay, and set prices customers accept.