# VfL Wolfsburg turns ChatGPT into a club-wide capability

DevFeed: [VfL Wolfsburg turns ChatGPT into a club-wide capability](<https://devfeed.tech/articles/vfl-wolfsburg-turns-chatgpt-into-a-club-wide-capability-6710.md>)

Original publisher: [Read original article](<https://openai.com/index/vfl-wolfsburg>)

Published: 2026-03-05T00:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Generative AI](<https://devfeed.tech/topics/generative-ai.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Scalability](<https://devfeed.tech/topics/scalability.md>), [Security](<https://devfeed.tech/topics/security.md>), [Usability](<https://devfeed.tech/topics/usability.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [documentation](<https://devfeed.tech/tags/documentation.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [operations](<https://devfeed.tech/tags/operations.md>), [scalability](<https://devfeed.tech/tags/scalability.md>), [security](<https://devfeed.tech/tags/security.md>)

## AI overview

VfL Wolfsburg scaled ChatGPT across the club to improve efficiency, creativity, and knowledge work without proportionally increasing headcount. The club selected ChatGPT Enterprise for output quality, security and governance, usability, and fast implementation, with more than 50 custom GPTs used across operations, communications, marketing, HR, and administration.

## Source excerpt

By focusing on people, not pilots, the Bundesliga club is scaling efficiency, creativity, and knowledge--without losing its football identity.