# Virgin Atlantic sharpens customer journeys with ChatGPT Work

DevFeed: [Virgin Atlantic sharpens customer journeys with ChatGPT Work](<https://devfeed.tech/articles/virgin-atlantic-sharpens-customer-journeys-with-chatgpt-work-6713.md>)

Original publisher: [Read original article](<https://openai.com/index/virgin-atlantic/chatgpt-work>)

Published: 2026-08-10T00:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [data](<https://devfeed.tech/topics/data.md>), [dataset](<https://devfeed.tech/topics/dataset.md>)

Tags: [airline](<https://devfeed.tech/tags/airline.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [data](<https://devfeed.tech/tags/data.md>), [explore](<https://devfeed.tech/tags/explore.md>), [insights](<https://devfeed.tech/tags/insights.md>), [product](<https://devfeed.tech/tags/product.md>), [strategy](<https://devfeed.tech/tags/strategy.md>), [tools](<https://devfeed.tech/tags/tools.md>), [work](<https://devfeed.tech/tags/work.md>)

## AI overview

Virgin Atlantic uses ChatGPT Work to connect customer-journey information, accelerate competitive research, support product planning, and turn insights into strategy and digital-experience decisions.

## Source excerpt

Virgin Atlantic is accelerating research, product planning, and decision-making with ChatGPT Work, helping teams connect signals across the customer journey.