# We invited a direct competitor into Security Hub Extended. Here's why.

DevFeed: [We invited a direct competitor into Security Hub Extended. Here's why.](<https://devfeed.tech/articles/we-invited-a-direct-competitor-into-security-hub-extended-here-s-why-4693.md>)

Original publisher: [Read original article](<https://aws.amazon.com/blogs/security/we-invited-a-direct-competitor-into-security-hub-extended-heres-why/>)

Author: Michael Fuller

Published: 2026-08-31T19:00:07Z

Content type: opinion

Language: en

Sources: [AWS Security Blog](<https://devfeed.tech/sources/aws-security-blog.md>)

Topics: [AWS Security Hub](<https://devfeed.tech/topics/aws-security-hub.md>), [Security & compliance, Cloud security](<https://devfeed.tech/topics/security-compliance-cloud-security.md>), [workload protection](<https://devfeed.tech/topics/workload-protection.md>), [vulnerability scanning](<https://devfeed.tech/topics/vulnerability-scanning.md>), [eBPF](<https://devfeed.tech/topics/ebpf.md>), [Linux Kernel](<https://devfeed.tech/topics/linux-kernel.md>)

Tags: [announcements](<https://devfeed.tech/tags/announcements.md>), [aws-security-hub](<https://devfeed.tech/tags/aws-security-hub.md>), [cloud-security](<https://devfeed.tech/tags/cloud-security.md>), [container](<https://devfeed.tech/tags/container.md>), [ebpf](<https://devfeed.tech/tags/ebpf.md>), [foundational-100](<https://devfeed.tech/tags/foundational-100.md>), [linux-kernel](<https://devfeed.tech/tags/linux-kernel.md>), [security](<https://devfeed.tech/tags/security.md>), [security-blog](<https://devfeed.tech/tags/security-blog.md>), [security-identity-compliance](<https://devfeed.tech/tags/security-identity-compliance.md>), [vulnerability-scanning](<https://devfeed.tech/tags/vulnerability-scanning.md>), [workload-protection](<https://devfeed.tech/tags/workload-protection.md>)

## AI overview

AWS explains why it invited Upwind, a cloud security competitor, into Security Hub Extended. The post says the partnership responds to customer demand, expands choice between posture management and runtime-first protection, and simplifies integration through AWS billing, support, and operations.

## Source excerpt

When customers keep pointing you to a solution that overlaps with parts of your own offering, you have a choice to make. This post is about the choice we made with Upwind, and why we'd make it again. AWS Security Hub Extended exists because customers told us what was working for them in enterprise security [...]