# Website governance for marketing: Create a framework for performance and compliance

DevFeed: [Website governance for marketing: Create a framework for performance and compliance](<https://devfeed.tech/articles/website-governance-for-marketing-create-a-framework-for-performance-and-compliance-9250.md>)

Original publisher: [Read original article](<https://webflowmarketingmain.com/blog/web-governance-for-marketing>)

Author: Webflow Team

Published: 2026-07-27T00:00:00Z

Content type: article

Language: en

Sources: [Webflow Blog](<https://devfeed.tech/sources/webflow-blog.md>)

Topics: [Web](<https://devfeed.tech/topics/web.md>), [Content Management System](<https://devfeed.tech/topics/cms.md>), [Accessibility](<https://devfeed.tech/topics/accessibility.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [compliance](<https://devfeed.tech/tags/compliance.md>), [content](<https://devfeed.tech/tags/content.md>), [content-strategy](<https://devfeed.tech/tags/content-strategy.md>), [development](<https://devfeed.tech/tags/development.md>), [management](<https://devfeed.tech/tags/management.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [messaging](<https://devfeed.tech/tags/messaging.md>), [performance](<https://devfeed.tech/tags/performance.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

This article explains how web governance helps marketing teams manage growing websites consistently while maintaining content quality, performance, legal compliance, and accessibility. It introduces governance as an operating model and outlines the four Ps, including people and purpose.

## Source excerpt

Learn how to structure your website governance for marketing. Explore the four Ps of governance, best practices, and common mistakes to avoid.