# Michael Drogalis on Building ShadowTraffic as a Solo B2B Software Company

DevFeed: [Michael Drogalis on Building ShadowTraffic as a Solo B2B Software Company](<https://devfeed.tech/articles/what-happens-when-a-software-engineer-builds-a-company-alone-38721.md>)

Original publisher: [Read original article](<https://dataengineeringcentral.substack.com/p/what-happens-when-a-software-engineer>)

Author: Daniel Beach

Published: 2026-07-15T13:24:12Z

Content type: article

Language: en

Sources: [Data Engineering Central](<https://devfeed.tech/sources/data-engineering-central.md>)

Topics: [Software Engineering](<https://devfeed.tech/topics/software-engineering.md>), [Kafka](<https://devfeed.tech/topics/kafka.md>), [stream-processing](<https://devfeed.tech/topics/stream-processing.md>)

Tags: [kafka](<https://devfeed.tech/tags/kafka.md>), [software-engineering](<https://devfeed.tech/tags/software-engineering.md>), [stream-processing](<https://devfeed.tech/tags/stream-processing.md>)

## AI overview

A conversation with Michael Drogalis about building ShadowTraffic as a solo B2B software company. It discusses realistic production-traffic generation for testing, demos, and development, along with customer discovery, marketing, AI use, and engineering careers.

## Source excerpt

A Conversation with Michael Drogalis