# What is AI SEO? How AI is changing Search

DevFeed: [What is AI SEO? How AI is changing Search](<https://devfeed.tech/articles/what-is-ai-seo-how-ai-is-changing-search-9621.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/ai-seo/>)

Author: Aarthi Poonia

Published: 2025-12-08T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Search engine optimization (SEO)](<https://devfeed.tech/topics/seo.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [content](<https://devfeed.tech/tags/content.md>), [seo](<https://devfeed.tech/tags/seo.md>), [visibility](<https://devfeed.tech/tags/visibility.md>)

## AI overview

This tutorial explains AI SEO as the use of artificial intelligence to make content more discoverable, relevant, and useful for people, search engines, and machine readers. It describes how AI-driven search interprets intent, evaluates content quality, synthesizes sources, and may answer queries directly, and it introduces practical ways to improve rankings, structure, and visibility.

## Source excerpt

What is AI SEO and how should teams adapt? Learn 10 practical ways to improve rankings, content structure, and visibility in AI-driven search.