# What is good design in the age of AI?

DevFeed: [What is good design in the age of AI?](<https://devfeed.tech/articles/what-is-good-design-in-the-age-of-ai-10202.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/what-is-good-design-in-the-age-of-ai/>)

Author: Noah Levin

Published: 2024-06-26T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Figma](<https://devfeed.tech/topics/figma.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [design](<https://devfeed.tech/tags/design.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [figma](<https://devfeed.tech/tags/figma.md>), [generate](<https://devfeed.tech/tags/generate.md>), [ui](<https://devfeed.tech/tags/ui.md>)

## AI overview

The article examines what good design means as AI transforms product development. It argues that designers should focus on empathy, creativity, user needs, experimentation, and interaction patterns while exploring AI-powered products and new forms of co-creation.

## Source excerpt

As AI democratizes product development, design will be the differentiator. But what exactly does "good" look like, and what does it mean for our craft?