# What It Takes to Run a Mobile App Beta with Real Customers

DevFeed: [What It Takes to Run a Mobile App Beta with Real Customers](<https://devfeed.tech/articles/what-it-takes-to-run-a-mobile-app-beta-with-real-customers-32188.md>)

Original publisher: [Read original article](<https://spin.atomicobject.com/mobile-app-beta-real-customers/>)

Author: Renee Liken

Published: 2026-09-09T12:00:46Z

Content type: tutorial

Language: en

Sources: [Atomic Object](<https://devfeed.tech/sources/atomic-object.md>)

Topics: [Mobile](<https://devfeed.tech/topics/mobile.md>), [Testing](<https://devfeed.tech/topics/testing.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [customer](<https://devfeed.tech/tags/customer.md>), [delivery-practices](<https://devfeed.tech/tags/delivery-practices.md>), [features](<https://devfeed.tech/tags/features.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [mobile-app-deployment](<https://devfeed.tech/tags/mobile-app-deployment.md>), [survey](<https://devfeed.tech/tags/survey.md>), [testing](<https://devfeed.tech/tags/testing.md>), [time](<https://devfeed.tech/tags/time.md>)

## AI overview

This tutorial explains how to run focused mobile app betas with real customers before a full release. It recommends testing one feature at a time, keeping the customer request small, recruiting and incentivizing a limited group, and collecting focused feedback through screenshots, recordings, and surveys.

## Source excerpt

Earlier this year, our team shipped two mobile app features for BIGGBY® COFFEE that both touch real money: applying loyalty rewards to an order at checkout, and adding a tip when you pay. These are exactly the kinds of features you don't want customers discovering bugs in via one-star reviews. So before each one released [...] The post What It Takes to Run a Mobile App Beta with Real Customers appeared first on Atomic Spin.