# What we've heard, and what comes next

DevFeed: [What we've heard, and what comes next](<https://devfeed.tech/articles/what-we-ve-heard-and-what-comes-next-9259.md>)

Original publisher: [Read original article](<https://webflowmarketingmain.com/blog/what-comes-next>)

Author: Ben Haefele

Published: 2026-08-03T00:00:00Z

Content type: article

Language: en

Sources: [Webflow Blog](<https://devfeed.tech/sources/webflow-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [webflow](<https://devfeed.tech/topics/webflow.md>), [Content Management System](<https://devfeed.tech/topics/cms.md>), [Code](<https://devfeed.tech/topics/code.md>), [Authorization](<https://devfeed.tech/topics/authorization.md>), [cursor](<https://devfeed.tech/topics/cursor.md>), [MCP](<https://devfeed.tech/topics/mcp.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Claude](<https://devfeed.tech/topics/claude.md>)

Tags: [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [build-faster](<https://devfeed.tech/tags/build-faster.md>), [building](<https://devfeed.tech/tags/building.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [claude](<https://devfeed.tech/tags/claude.md>), [code](<https://devfeed.tech/tags/code.md>), [cursor](<https://devfeed.tech/tags/cursor.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [inside-webflow](<https://devfeed.tech/tags/inside-webflow.md>), [mcp](<https://devfeed.tech/tags/mcp.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [platform](<https://devfeed.tech/tags/platform.md>), [testing](<https://devfeed.tech/tags/testing.md>), [tools](<https://devfeed.tech/tags/tools.md>), [webflow](<https://devfeed.tech/tags/webflow.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

## AI overview

Webflow describes how AI-assisted site building has become fast, while ongoing work such as updating, managing, testing, optimizing, and personalizing sites remains the larger challenge for marketers. The article outlines Webflow's agent-oriented roadmap, including branch-based changes, roles and permissions, activity logging, and MCP access to Webflow Analytics.

## Source excerpt

AI made building fast. It didn't change the updating, testing, and optimizing that marketers are still responsible for every day. Here's our take.