# Why cultivating a prototyping culture will help you build better products

DevFeed: [Why cultivating a prototyping culture will help you build better products](<https://devfeed.tech/articles/why-cultivating-a-prototyping-culture-will-help-you-build-better-products-10242.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/why-cultivating-a-prototyping-culture-will-help-you-build-better-products/>)

Author: Nikolas Klein; Garrett Miller

Published: 2023-12-08T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [ide](<https://devfeed.tech/topics/ide.md>)

Tags: [design](<https://devfeed.tech/tags/design.md>), [development](<https://devfeed.tech/tags/development.md>), [experience-design](<https://devfeed.tech/tags/experience-design.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [figma](<https://devfeed.tech/tags/figma.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [prototyping](<https://devfeed.tech/tags/prototyping.md>), [user-testing](<https://devfeed.tech/tags/user-testing.md>), [workflow](<https://devfeed.tech/tags/workflow.md>)

## AI overview

The article explains how cultivating a prototyping culture improves product development. Interactive prototypes help teams identify navigation and usability issues early, test and validate ideas rapidly, save engineering time, streamline workflows, and help designers communicate proposals and gain organizational support.

## Source excerpt

Prototyping, once an eleventh-hour nice-to-have, has risen to become a critical tool at multiple points in the product development workflow.