# Why documentation is one of the most important surfaces for marketers

DevFeed: [Why documentation is one of the most important surfaces for marketers](<https://devfeed.tech/articles/why-documentation-is-one-of-the-most-important-surfaces-for-marketers-31070.md>)

Original publisher: [Read original article](<https://www.mintlify.com/blog/mintlify-for-marketers>)

Author: Peri Langlois

Published: 2026-01-14T00:00:00Z

Content type: article

Language: en

Sources: [Mintlify Blog](<https://devfeed.tech/sources/mintlify-blog.md>)

Topics: [Documentation](<https://devfeed.tech/topics/documentation.md>), [trust](<https://devfeed.tech/topics/trust.md>), [implementation](<https://devfeed.tech/topics/implementation.md>)

Tags: [adoption](<https://devfeed.tech/tags/adoption.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [developer](<https://devfeed.tech/tags/developer.md>), [developers](<https://devfeed.tech/tags/developers.md>), [documentation](<https://devfeed.tech/tags/documentation.md>), [marketing](<https://devfeed.tech/tags/marketing.md>)

## AI overview

This article argues that documentation is a core marketing surface for technical products. It explains how clear documentation can shape product perception, support high-intent evaluation, reduce adoption friction, and influence conversion and retention.

## Source excerpt

A look at why documentation is one of the most influential surfaces in a technical product's funnel, how it shapes evaluation and adoption, and why marketers should treat it as a core part of their narrative.