# Why everyone is talking about real-time analytics (a note from "the yellow company")

DevFeed: [Why everyone is talking about real-time analytics (a note from "the yellow company")](<https://devfeed.tech/articles/why-everyone-is-talking-about-real-time-analytics-a-note-from-the-yellow-company-5658.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/why-everyone-is-talking-about-real-analytics-yellow-company>)

Author: ClickHouse

Published: 2026-06-18T18:57:19Z

Content type: article

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [clickhouse](<https://devfeed.tech/topics/clickhouse.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Benchmark](<https://devfeed.tech/topics/benchmark.md>), [Database](<https://devfeed.tech/topics/database.md>), [Latency](<https://devfeed.tech/topics/latency.md>), [datasets](<https://devfeed.tech/topics/datasets.md>), [Open Source](<https://devfeed.tech/topics/open-source.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [benchmarks](<https://devfeed.tech/tags/benchmarks.md>), [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [data](<https://devfeed.tech/tags/data.md>), [datasets](<https://devfeed.tech/tags/datasets.md>), [latency](<https://devfeed.tech/tags/latency.md>), [open-source](<https://devfeed.tech/tags/open-source.md>), [real-time](<https://devfeed.tech/tags/real-time.md>)

## AI overview

ClickHouse argues that real-time analytics is becoming a mainstream requirement for customer-facing analytics, observability, fraud detection, operational applications, and AI agents. The article emphasizes that performance claims should be evaluated through open, transparent, reproducible benchmarks that disclose their methods, datasets, queries, results, and operating conditions.

## Source excerpt

For years, real-time analytics was treated as a niche requirement. We believed otherwise. So why is everyone talking about it now?