# Why is corpcore suddenly such a thing?

DevFeed: [Why is corpcore suddenly such a thing?](<https://devfeed.tech/articles/why-is-corpcore-suddenly-such-a-thing-9590.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/corpcore/>)

Author: Darius Rafieyan

Published: 2025-09-04T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [App](<https://devfeed.tech/topics/app.md>), [Software](<https://devfeed.tech/topics/software.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [apple](<https://devfeed.tech/tags/apple.md>), [conference](<https://devfeed.tech/tags/conference.md>), [design](<https://devfeed.tech/tags/design.md>), [events](<https://devfeed.tech/tags/events.md>), [figma](<https://devfeed.tech/tags/figma.md>), [merch](<https://devfeed.tech/tags/merch.md>), [product](<https://devfeed.tech/tags/product.md>), [software](<https://devfeed.tech/tags/software.md>), [tech](<https://devfeed.tech/tags/tech.md>)

## AI overview

The article explores "corpcore," the growing appeal of software-company merchandise as streetwear. It traces this shift from vintage Apple T-shirts and collectible memorabilia to contemporary Figma merchandise and conference experiences, describing how software logos have become cultural symbols worn like band T-shirts or sports jerseys.

## Source excerpt

From vintage Apple tees fetching hundreds on Grailed to Supreme-level lines at tech conferences, it seems like software swag has upped its swag factor. Here's why wearing your app on your sleeve has gone from cringeworthy to cool.