# Why Temporal is the front-of-shirt sponsor for Crystal Palace

DevFeed: [Why Temporal is the front-of-shirt sponsor for Crystal Palace](<https://devfeed.tech/articles/why-temporal-is-the-front-of-shirt-sponsor-for-crystal-palace-36110.md>)

Original publisher: [Read original article](<https://temporal.io/blog/why-temporal-is-front-of-shirt-sponsor-crystal-palace>)

Author: Samar Abbas

Published: 2026-07-17T00:00:00Z

Content type: opinion

Language: en

Sources: [Temporal Blog](<https://devfeed.tech/sources/temporal-blog.md>)

Topics: [Software](<https://devfeed.tech/topics/software.md>), [reliability](<https://devfeed.tech/topics/reliability.md>), [Job](<https://devfeed.tech/topics/job.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>)

Tags: [announcements](<https://devfeed.tech/tags/announcements.md>), [communities](<https://devfeed.tech/tags/communities.md>), [company](<https://devfeed.tech/tags/company.md>), [developer](<https://devfeed.tech/tags/developer.md>), [enterprise-technology](<https://devfeed.tech/tags/enterprise-technology.md>), [reliability](<https://devfeed.tech/tags/reliability.md>), [software](<https://devfeed.tech/tags/software.md>), [sponsor](<https://devfeed.tech/tags/sponsor.md>)

## AI overview

Temporal explains its front-of-shirt sponsorship of Crystal Palace by comparing the club's supporter loyalty with Temporal's focus on reliable software workflows. The article also mentions Temporal's reported $300 million Series D and $5 billion valuation.

## Source excerpt

Temporal and Crystal Palace are teaming up, uniting fan and developer communities built on a loyalty that's earned, not manufactured.