# Why Twitter matters to you

DevFeed: [Why Twitter matters to you](<https://devfeed.tech/articles/why-twitter-matters-to-you-41032.md>)

Original publisher: [Read original article](<https://www.craigkerstiens.com/2008/05/18/Why-Twitter-matters-to-you/>)

Author: Map

Published: 2008-05-18T22:57:21Z

Content type: opinion

Language: en

Sources: [Craig Kerstiens](<https://devfeed.tech/sources/craig-kerstiens.md>)

Topics: [X (Twitter)](<https://devfeed.tech/topics/twitter.md>), [meetings](<https://devfeed.tech/topics/meetings.md>), [Security](<https://devfeed.tech/topics/security.md>)

Tags: [data-security](<https://devfeed.tech/tags/data-security.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [meetings](<https://devfeed.tech/tags/meetings.md>), [opinion](<https://devfeed.tech/tags/opinion.md>), [product](<https://devfeed.tech/tags/product.md>), [twitter](<https://devfeed.tech/tags/twitter.md>)

## AI overview

An opinion article explains why different groups might use Twitter. It argues that companies can monitor and join conversations about their products, enterprises can use Twitter for asynchronous communication and brainstorming, power users may value its high volume of unfiltered messages, and consumers can use it to communicate with friends.

## Source excerpt

Products Company - For me this may the be most obvious and strongest reason for any of the four groups to begin using Twitter. It's quite simple, people use your product or service, people talk about your product or service, people ARE talking about your product or service on Twitter. Regardless of whether you want it or not, people are going to talk and they'll speak their minds. I don't believe I know of a company that wouldn't want to know what it's consumers are saying about them, much less that wouldn't want to be part of that conversation. But if they really do want to, they have the chance to at least be part of it over twitter if they so choose. Enterprise - The enterprise has two main reasons why I feel twitter is of importance. Those were highlighted in a little more detail in a previous post, but to sum them up... Twitter is an asynchronous IM that you could rollout within an enterprise and have control over. You could own the messages, which allows for companies concerned about data security to feel more at ease. It is a convenient medium to convey status to a team and reduce meetings while increasing knowledge flow. Additionally twitter starts to become a place for brainstorming and flushing out ideas. On twitter I follow people with similar interests in similar spaces. As I have a fraction of an idea, or a problem I encounter I post to twitter. Others throw in their opinion and a few hours or days later I have hundreds of thoughts around it, and a hopeful solution or flushed out thought. Power user - This is an interesting group, because I feel web 3.0 will change in many ways how this group works. Few users like a lot of noise, few users like to see hundreds of messages fly across their screen each hour, and even fewer are truly productive with this. However, for the time being, there are users that want that noise, and that only seem to become more productive and thrive further with the more they have of it. For those users twitter is a gold mine, you