# How PostHog repositioned its AI assistant as shared product infrastructure

DevFeed: [How PostHog repositioned its AI assistant as shared product infrastructure](<https://devfeed.tech/articles/why-we-killed-our-ai-product-assistant-80689.md>)

Original publisher: [Read original article](<https://posthog.com/blog/why-we-killed-our-ai-product-assistant>)

Author: Cleo Lant

Published: 2025-11-19T00:00:00Z

Content type: article

Language: en

Sources: [PostHog](<https://devfeed.tech/sources/posthog.md>)

Topics: [AI-enhanced product development](<https://devfeed.tech/topics/ai-enhanced-product-development.md>), [Product Management](<https://devfeed.tech/topics/product-management.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Chat](<https://devfeed.tech/topics/ai-chat.md>)

Tags: [agent](<https://devfeed.tech/tags/agent.md>), [ai](<https://devfeed.tech/tags/ai.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [cursor](<https://devfeed.tech/tags/cursor.md>), [product](<https://devfeed.tech/tags/product.md>)

## AI overview

PostHog describes moving from a chatbot-style assistant, Max, to PostHog AI as shared infrastructure across its products. The article says the shared agent system supports reusable components, consistent user experiences, and tools for searching data, creating dashboards, writing SQL, and configuring experiments. The change was intended to make AI feel integrated into the product rather than like a standalone mascot-led assistant.

## Source excerpt

jk, we didn't really do that. Like everyone else, our AI journey started with a chatbot. From the first "you're absolutely right!" it crawled, then...