# Why We're Updating Our Logo

DevFeed: [Why We're Updating Our Logo](<https://devfeed.tech/articles/why-we-re-updating-our-logo-29970.md>)

Original publisher: [Read original article](<https://goteleport.com/blog/why-we-are-updating-our-logo/>)

Author: diana.jovin@goteleport.com (Diana Jovin, VP of Marketing)

Published: 2024-07-17T00:00:00Z

Content type: opinion

Language: en

Sources: [Teleport](<https://devfeed.tech/sources/teleport.md>)

Topics: [Security](<https://devfeed.tech/topics/security.md>), [Zero Trust](<https://devfeed.tech/topics/zero-trust.md>), [Security & Privacy](<https://devfeed.tech/topics/security-privacy.md>)

Tags: [cybersecurity](<https://devfeed.tech/tags/cybersecurity.md>), [identity](<https://devfeed.tech/tags/identity.md>), [platform](<https://devfeed.tech/tags/platform.md>), [policy](<https://devfeed.tech/tags/policy.md>), [security](<https://devfeed.tech/tags/security.md>), [zero-trust](<https://devfeed.tech/tags/zero-trust.md>)

## AI overview

Teleport explains a minor logo redesign that replaces the central letter T with a circle while retaining the logo's main shape and purple color. The company says the updated design reflects its focus on trust, secure infrastructure access, integrated access, identity and policy, zero trust, and customers.

## Source excerpt

Teleport's new logo: symbolizing trust, innovation, and our customer-centric mission in secure infrastructure access.