# Why we vibe coded a marketing campaign for Anthropic

DevFeed: [Why we vibe coded a marketing campaign for Anthropic](<https://devfeed.tech/articles/why-we-vibe-coded-a-marketing-campaign-for-anthropic-12092.md>)

Original publisher: [Read original article](<https://incident.io/blog/why-we-vibe-coded-a-marketing-campaign-for-anthropic>)

Author: Tom Wentworth

Published: 2025-05-28T16:40:24Z

Content type: opinion

Language: en

Sources: [The incident.io Blog](<https://devfeed.tech/sources/the-incident-io-blog.md>)

Topics: [anthropic](<https://devfeed.tech/topics/anthropic.md>), [incident](<https://devfeed.tech/topics/incident.md>), [Claude Code](<https://devfeed.tech/topics/claude-code.md>), [Claude](<https://devfeed.tech/topics/claude.md>), [incident management](<https://devfeed.tech/topics/incident-management.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-tools](<https://devfeed.tech/tags/ai-tools.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [anthropic](<https://devfeed.tech/tags/anthropic.md>), [apis](<https://devfeed.tech/tags/apis.md>), [building](<https://devfeed.tech/tags/building.md>), [claude](<https://devfeed.tech/tags/claude.md>), [claude-code](<https://devfeed.tech/tags/claude-code.md>), [incident](<https://devfeed.tech/tags/incident.md>), [incident-channel](<https://devfeed.tech/tags/incident-channel.md>), [incident-management](<https://devfeed.tech/tags/incident-management.md>), [incident-response](<https://devfeed.tech/tags/incident-response.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [outage](<https://devfeed.tech/tags/outage.md>), [post-mortem](<https://devfeed.tech/tags/post-mortem.md>), [root-cause-analysis](<https://devfeed.tech/tags/root-cause-analysis.md>), [slack-incident](<https://devfeed.tech/tags/slack-incident.md>)

## AI overview

The article describes a dedicated marketing campaign for Anthropic, including a custom high-score game called PagerTron built with Claude Code. It presents AI tools as enabling marketers to focus more on creative customer engagement while also discussing incident response capabilities and agentic root cause analysis.

## Source excerpt

We created a dedicated page for Anthropic to showcase our incident management platform, complete with a custom game called PagerTron, which we built using Claude Code. This project showcases how AI tools like Claude are revolutionizing marketing by enabling teams to focus on creative ways to reach potential customers.