# Why You Need an Experimentation Template

DevFeed: [Why You Need an Experimentation Template](<https://devfeed.tech/articles/why-you-need-an-experimentation-template-15963.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/why-you-need-an-experimentation-template>)

Author: Kasia Rachuta

Published: 2023-02-23T06:00:00Z

Content type: tutorial

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [Template](<https://devfeed.tech/topics/template.md>), [Data Science](<https://devfeed.tech/topics/data-science.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [tech-lead](<https://devfeed.tech/tags/tech-lead.md>)

## AI overview

The article presents Square's genericized experimentation template for planning A/B tests. It explains that the template helps teams define business questions, create consistency across teams, guide less experienced data scientists, translate hypotheses into business problems, and agree on launch criteria before testing.

## Source excerpt

Sharing Square's experimentation template and its benefits