# Working Backwards

DevFeed: [Working Backwards](<https://devfeed.tech/articles/working-backwards-27863.md>)

Original publisher: [Read original article](<https://gagor.pro/book/2024/working-backwards/>)

Author: Tom

Published: 2024-01-23T00:00:00Z

Content type: opinion

Language: en

Sources: [Tomasz Gągor](<https://devfeed.tech/sources/tomasz-gagor.md>)

Topics: [amazon](<https://devfeed.tech/topics/amazon.md>)

Tags: [business](<https://devfeed.tech/tags/business.md>), [company](<https://devfeed.tech/tags/company.md>), [insights](<https://devfeed.tech/tags/insights.md>), [leadership](<https://devfeed.tech/tags/leadership.md>), [management](<https://devfeed.tech/tags/management.md>), [organization](<https://devfeed.tech/tags/organization.md>), [secrets](<https://devfeed.tech/tags/secrets.md>), [stories](<https://devfeed.tech/tags/stories.md>), [technology](<https://devfeed.tech/tags/technology.md>)

## AI overview

The article discusses Working Backwards by Colin Bryar and explains Amazon's Leadership Principles as core values intended to guide leaders and employees. It includes principles such as customer obsession, ownership, innovation, learning, high standards, and bias for action.

## Source excerpt

Working Backwards Insights, Stories, and Secrets from Inside Amazon Author: Colin Bryar This book is all about the "Amazon Leadership Principles" external link . They are the core values that drive the behavior of leaders and, consequently, all employees in the organization. They were built when the company was scaling rapidly and it was no longer possible to rely on the CEO as the sole source of values and direction. Other leaders had to adopt the same behaviors and set the same expectations to keep the company cohesive.