# Xbox CEO Asha Sharma once again stresses Xbox's need for affordability

DevFeed: [Xbox CEO Asha Sharma once again stresses Xbox's need for affordability](<https://devfeed.tech/articles/xbox-ceo-asha-sharma-once-again-stresses-xbox-s-need-for-affordability-15084.md>)

Original publisher: [Read original article](<https://www.gamedeveloper.com/business/xbox-ceo-asha-sharma-once-again-stresses-xbox-s-need-for-affordability>)

Author: Nicole Carpenter

Published: 2026-08-27T14:40:00Z

Content type: news

Language: en

Sources: [gamedeveloper](<https://devfeed.tech/sources/gamedeveloper.md>)

Topics: [Xbox](<https://devfeed.tech/topics/xbox.md>), [Microsoft](<https://devfeed.tech/topics/microsoft.md>), [Hardware](<https://devfeed.tech/topics/hardware.md>), [data centers](<https://devfeed.tech/topics/data-centers.md>)

Tags: [bbc](<https://devfeed.tech/tags/bbc.md>), [ceo](<https://devfeed.tech/tags/ceo.md>), [company](<https://devfeed.tech/tags/company.md>), [data-centers](<https://devfeed.tech/tags/data-centers.md>), [hardware](<https://devfeed.tech/tags/hardware.md>), [microsoft](<https://devfeed.tech/tags/microsoft.md>), [xbox](<https://devfeed.tech/tags/xbox.md>)

## AI overview

Xbox CEO Asha Sharma says the company needs to improve affordability and efficiency as it addresses declining revenue, rising component costs, layoffs, and uncertainty about its next-generation console.

## Source excerpt

Xbox isn't healthy, she said again.