# The gap between brand and consumer perceptions of AI agent disclosure

DevFeed: [The gap between brand and consumer perceptions of AI agent disclosure](<https://devfeed.tech/articles/your-customers-don-t-hate-ai-they-hate-you-lying-about-it-16107.md>)

Original publisher: [Read original article](<https://www.twilio.com/en-us/blog/insights/ai-disclosure-transparency-gap>)

Author: Jesse Sumrak

Published: 2026-08-31T00:00:00Z

Content type: opinion

Language: en

Sources: [Twilio Blog](<https://devfeed.tech/sources/twilio-blog.md>)

Topics: [AI Agent](<https://devfeed.tech/topics/ai-agent.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Support](<https://devfeed.tech/topics/support.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-agent](<https://devfeed.tech/tags/ai-agent.md>), [ai-transparency](<https://devfeed.tech/tags/ai-transparency.md>), [customer-experience](<https://devfeed.tech/tags/customer-experience.md>), [industry-insights](<https://devfeed.tech/tags/industry-insights.md>), [trust](<https://devfeed.tech/tags/trust.md>), [widget](<https://devfeed.tech/tags/widget.md>)

## AI overview

Twilio research finds that 81% of brands say their AI agents identify themselves, while only 22% of consumers report experiencing that disclosure. The article examines how unclear or inconsistent disclosures create a transparency and trust gap and recommends identifying the AI clearly at the start of interactions.

## Source excerpt

81% of brands say their AI identifies itself. Only 22% of consumers agree. Learn why the gap exists and how to close it.