# AdWords Published articles for AdWords. This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles. ## Understanding Attribution in Firebase Analytics DevFeed: [Understanding Attribution in Firebase Analytics]() Original publisher: [Read original article]() Author: Todd Kerpelman Published: 2017-04-27T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [App](), [Android](), [iOS]() Tags: [advertising](), [adwords](), [analytics](), [android](), [app-store](), [best-practices](), [firebase](), [google-analytics](), [ios](), [play-store](), [privacy](), [tutorials]() ### AI overview This Firebase tutorial explains attribution: comparing ad campaigns by the value of the users they bring, not just by click volume. It describes how advertising identifiers help networks track ad clicks through app installation and how Firebase Analytics can measure campaign performance. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Pirate Metrics: Retain More Users With Firebase DevFeed: [Pirate Metrics: Retain More Users With Firebase]() Original publisher: [Read original article]() Author: Parul Soi Published: 2016-11-03T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [Messaging](), [App]() Tags: [adwords](), [app-indexing](), [cloud-messaging](), [firebase](), [google-analytics](), [tutorials](), [updates]() ### AI overview This Firebase tutorial explains how to improve user retention using push notifications, Firebase Notifications, Firebase Cloud Messaging, and cohort analysis in Firebase Analytics. It recommends identifying when users are lost and building automated notification systems to support retention. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Better User Targeting with Firebase Remote Config DevFeed: [Better User Targeting with Firebase Remote Config]() Original publisher: [Read original article]() Author: Todd Kerpelman Published: 2016-10-11T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase]() Tags: [adwords](), [best-practices](), [config](), [firebase](), [firebase-remote-config](), [remote-config](), [tutorials]() ### AI overview The article explains how Firebase Remote Config can target different content to user groups using Firebase Analytics audiences and user properties. It highlights audience limits and persistent membership, and recommends user properties for more flexible personalization. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Pirate Metrics: Better Acquisition With Firebase DevFeed: [Pirate Metrics: Better Acquisition With Firebase]() Original publisher: [Read original article]() Author: Parul Soi Published: 2016-09-08T00:00:00Z Content type: tutorial Language: en Sources: [Firebase Blog]() Topics: [Firebase](), [App](), [Google]() Tags: [acquisition](), [admob](), [adwords](), [analytics](), [app](), [dynamic-links](), [event](), [firebase](), [google](), [google-analytics](), [tutorials]() ### AI overview This tutorial explains how to use Firebase with AdWords to measure and improve user acquisition. It covers app-open tracking, campaign attribution across advertising networks, audience segmentation, event-based targeting, retargeting, and Firebase Dynamic Links. ### Source excerpt News, tutorials, and updates from the Firebase team. ## Startup Online Advertising: Search Ads, Keyword Targeting, and Conversion Tracking DevFeed: [Startup Online Advertising: Search Ads, Keyword Targeting, and Conversion Tracking]() Original publisher: [Read original article]() Author: Map Published: 2011-02-19T03:55:56Z Content type: tutorial Language: en Sources: [Craig Kerstiens]() Topics: [Google Analytics](), [Google](), [Search engine optimization (SEO)]() Tags: [advertising](), [adwords](), [business](), [conversion](), [google-analytics](), [marketing](), [seo](), [tracking]() ### AI overview This installment discusses online advertising for startups, focusing on search advertising through Google AdWords. It recommends selective keyword targeting, using competitor and related-product terms, and measuring conversions by linking Google AdWords with Google Analytics. ### Source excerpt For this third part on the series I'm going to dive into what people perhaps most traditionally think of with marketing startups, online advertising. Online advertising can work, but its definitely not cheap and it does take a good about of pounding at it to know what works. I'm going to break up the three key types of advertising, based on the way I've utilized them and evaluated them recently. Contextual The first is search advertising, or contextual. The biggest usage of this has of course most recently been with google AdWords. For the complete novices out there, this is where you're ad would appear as text based on certain search keywords. You're the one that is able to determine the keywords, though google does rank you for relevance and how much you are willing to pay respective of the other person bidding on the same keywords. For a startup I'd very strongly discourage advertising for keywords you already appear as the first result. A part of this goes back to part one of the series, SEO doesn't cost you anything other than time, so invest in it. If you're already at the top of the results, why potentially pay $2 for a click, when you're already there. With limited budget you want to be very selective about which keywords you target. In our experiences the best targetting can be with regards to your competitors or similar products. Also take advantage of google's tools here. There are many tools within adwords that will suggest new keywords, rank your relevance, and show traffic to certain keywords. Always remember, what you really want is conversion, so make sure that's what you're tracking against performance. The key to doing this is linking your Google AdWords account to your Google Analytics. Google mentions in several places you should do this, but is very light on the instructions of how. So for a really quick how to: We followed a rather structured process to identify what worked. If there's enough interest in this specifically I'll do a full follow