# brand identity

Published articles for brand identity.

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## Gotham Variable and the Art of Evolution

DevFeed: [Gotham Variable and the Art of Evolution](<https://devfeed.tech/articles/gotham-variable-and-the-art-of-evolution-9325.md>)

Original publisher: [Read original article](<https://www.printmag.com/type-tuesday/gotham-variable-and-the-art-of-evolution/>)

Author: Amelia Nash

Published: 2026-08-18T02:49:00Z

Content type: article

Language: en

Sources: [PRINT Magazine](<https://devfeed.tech/sources/print-magazine.md>)

Topics: [Monotype](<https://devfeed.tech/topics/monotype.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [brand-identity](<https://devfeed.tech/tags/brand-identity.md>), [branding](<https://devfeed.tech/tags/branding.md>), [branding-identity-design](<https://devfeed.tech/tags/branding-identity-design.md>), [design](<https://devfeed.tech/tags/design.md>), [design-culture](<https://devfeed.tech/tags/design-culture.md>), [design-journalism](<https://devfeed.tech/tags/design-journalism.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [design-topics](<https://devfeed.tech/tags/design-topics.md>), [gotham](<https://devfeed.tech/tags/gotham.md>), [graphic-design](<https://devfeed.tech/tags/graphic-design.md>), [legacy-brands](<https://devfeed.tech/tags/legacy-brands.md>), [monotype](<https://devfeed.tech/tags/monotype.md>), [post](<https://devfeed.tech/tags/post.md>), [strategy-plus-process](<https://devfeed.tech/tags/strategy-plus-process.md>), [type-design](<https://devfeed.tech/tags/type-design.md>), [type-tuesday](<https://devfeed.tech/tags/type-tuesday.md>), [typography](<https://devfeed.tech/tags/typography.md>), [variable-fonts](<https://devfeed.tech/tags/variable-fonts.md>)

### AI overview

Gotham Variable marks the typeface's 25th anniversary by expanding its fixed family into a continuous range of weight and width, adding 54 intermediate styles. The article presents this evolution as a way to support flexible contemporary brand systems, including AI-generated applications, while preserving Gotham's underlying identity.

### Source excerpt

As Gotham turns 25, Monotype is giving the iconic typeface room to evolve. With Gotham Variable, Sara Soskolne explores how legacy identities can embrace flexibility and new technologies -- including AI -- without losing the underlying logic that makes them recognizable. The post Gotham Variable and the Art of Evolution appeared first on PRINT Magazine.

## CEL repositories move to the dedicated cel-expr GitHub organization

DevFeed: [CEL repositories move to the dedicated cel-expr GitHub organization](<https://devfeed.tech/articles/cel-finds-a-new-home-at-github-com-cel-expr-34306.md>)

Original publisher: [Read original article](<http://opensource.googleblog.com/2026/06/cel-finds-a-new-home-at-githubcomcel-expr.html>)

Author: Google Open Source (noreply@blogger.com)

Published: 2026-06-16T18:30:00Z

Content type: release

Language: en

Sources: [Google Open Source Blog](<https://devfeed.tech/sources/google-open-source-blog.md>)

Topics: [GitHub](<https://devfeed.tech/topics/github.md>), [Git](<https://devfeed.tech/topics/git.md>)

Tags: [announce](<https://devfeed.tech/tags/announce.md>), [brand-identity](<https://devfeed.tech/tags/brand-identity.md>), [c-plus-plus](<https://devfeed.tech/tags/c-plus-plus.md>), [cel](<https://devfeed.tech/tags/cel.md>), [common-expression-language](<https://devfeed.tech/tags/common-expression-language.md>), [consistency](<https://devfeed.tech/tags/consistency.md>), [dependencies](<https://devfeed.tech/tags/dependencies.md>), [dependency-management](<https://devfeed.tech/tags/dependency-management.md>), [development](<https://devfeed.tech/tags/development.md>), [discoverability](<https://devfeed.tech/tags/discoverability.md>), [github](<https://devfeed.tech/tags/github.md>), [go](<https://devfeed.tech/tags/go.md>), [java](<https://devfeed.tech/tags/java.md>), [pull-requests](<https://devfeed.tech/tags/pull-requests.md>), [python](<https://devfeed.tech/tags/python.md>)

### AI overview

The official Common Expression Language (CEL) repositories have moved from the Google organization to the dedicated cel-expr GitHub organization. The move centralizes the language specification and implementations, while redirects preserve existing links and repository history.

### Source excerpt

by Olena Huang, CEL (Common Expression Language) team We're excited to announce that the official Common Expression Language (CEL) repositories have moved to a dedicated GitHub organization. Visit the new cel-expr repository now! Why the move? This move is a key step in strengthening the CEL ecosystem. By centralizing our projects, including the language specification, Go, C++, C, Java, and Python implementations, under the cel-expr organization, we aim to: Enhance Branding: Create a clear and unified brand identity for CEL. Improve Discoverability: Make it easier for users and contributors to find all official CEL resources in one place. Ensure Consistency: Foster consistency across all CEL projects. Streamline Development: Simplify our development and release processes. What's Changing? The following repositories now reside in the cel-expr organization: google/cel-spec is now cel-expr/cel-spec google/cel-cpp is now cel-expr/cel-cpp google/cel-go is now cel-expr/cel-go google/cel-java is now cel-expr/cel-java cel-expr/cel-python and cel-expr/cel-c have already been in the cel-expr namespace All future development, issues, and pull requests for these projects will take place in their new homes within the cel-expr organization. This is a non-breaking change, due to automatic redirects, but you should update your URLs where possible. What Stays the Same? We've worked to make this transition as seamless as possible: Automatic Redirects: GitHub will automatically redirect all web traffic and git operations from the old google/cel-* URLs to the new cel-expr/cel-* locations. Your existing links and git remote configurations pointing to the old URLs should continue to work for cloning and fetching. Preserved History: The full commit history, issues, and pull requests for each repository have been migrated and are available in the new locations. Action Required: Update Your Dependencies While existing links and git remote configurations pointing to the old URLs should conti

## Designing a Tinted iOS 18 App Icon with Alternate Brand Marks and Alpha Gradients

DevFeed: [Designing a Tinted iOS 18 App Icon with Alternate Brand Marks and Alpha Gradients](<https://devfeed.tech/articles/oh-no-i-need-to-design-a-tinted-ios-18-app-icon-9126.md>)

Original publisher: [Read original article](<https://www.sketch.com/blog/tinted-app-icons/>)

Author: Marcelo Marfil

Published: 2024-11-11T09:00:00Z

Content type: tutorial

Language: en

Sources: [Sketch Blog](<https://devfeed.tech/sources/sketch-blog.md>)

Topics: [iOS](<https://devfeed.tech/topics/ios.md>), [Sketch](<https://devfeed.tech/topics/sketch.md>)

Tags: [apple](<https://devfeed.tech/tags/apple.md>), [brand-identity](<https://devfeed.tech/tags/brand-identity.md>), [customization](<https://devfeed.tech/tags/customization.md>), [design](<https://devfeed.tech/tags/design.md>), [ios](<https://devfeed.tech/tags/ios.md>), [learn-design](<https://devfeed.tech/tags/learn-design.md>), [macos](<https://devfeed.tech/tags/macos.md>), [visual-hierarchy](<https://devfeed.tech/tags/visual-hierarchy.md>)

### AI overview

A Sketch design article explains how its team adapted an iOS app icon for iOS 18's tinted appearance. It focuses on alternate brand marks and alpha gradients, along with clarity, contrast, and consistency with stock iOS icon design.

### Source excerpt

Tinted app icons in iOS 18 were met with plenty of concerns over visual hierarchy and brand identity. Here are a few tricks we used to make ours look good and feel right at home.