# Corporate Identity

Published articles for Corporate Identity.

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## Performative Leadership: From Cargo Cults to OKRs

DevFeed: [Performative Leadership: From Cargo Cults to OKRs](<https://devfeed.tech/articles/performative-leadership-from-cargo-cults-to-okrs-38735.md>)

Original publisher: [Read original article](<https://codecapsule.com/2023/09/25/performative-leadership-from-cargo-cults-to-okrs/>)

Author: Emmanuel Goossaert

Published: 2023-09-25T20:47:50Z

Content type: opinion

Language: en

Sources: [Code Capsule](<https://devfeed.tech/sources/code-capsule.md>)

Topics: [Agile](<https://devfeed.tech/topics/agile.md>), [context](<https://devfeed.tech/topics/context.md>), [Google](<https://devfeed.tech/topics/google.md>), [intel](<https://devfeed.tech/topics/intel.md>)

Tags: [agile](<https://devfeed.tech/tags/agile.md>), [andy-grove](<https://devfeed.tech/tags/andy-grove.md>), [business-processes](<https://devfeed.tech/tags/business-processes.md>), [cargo-cults](<https://devfeed.tech/tags/cargo-cults.md>), [conformity](<https://devfeed.tech/tags/conformity.md>), [consulting](<https://devfeed.tech/tags/consulting.md>), [corporate](<https://devfeed.tech/tags/corporate.md>), [corporate-culture](<https://devfeed.tech/tags/corporate-culture.md>), [corporate-identity](<https://devfeed.tech/tags/corporate-identity.md>), [corporate-rituals](<https://devfeed.tech/tags/corporate-rituals.md>), [critical-thinking](<https://devfeed.tech/tags/critical-thinking.md>), [culture](<https://devfeed.tech/tags/culture.md>), [executive-leadership](<https://devfeed.tech/tags/executive-leadership.md>), [human-psychology](<https://devfeed.tech/tags/human-psychology.md>), [industry-standards](<https://devfeed.tech/tags/industry-standards.md>), [leadership](<https://devfeed.tech/tags/leadership.md>), [leadership-and-management](<https://devfeed.tech/tags/leadership-and-management.md>), [leadership-and-management-business-processes-cargo-cults-conformity-corporate-culture-corporate](<https://devfeed.tech/tags/leadership-and-management-business-processes-cargo-cults-conformity-corporate-culture-corporate.md>), [management-practices](<https://devfeed.tech/tags/management-practices.md>), [okrs](<https://devfeed.tech/tags/okrs.md>), [organization](<https://devfeed.tech/tags/organization.md>), [organizational-behavior](<https://devfeed.tech/tags/organizational-behavior.md>), [performative](<https://devfeed.tech/tags/performative.md>), [processes](<https://devfeed.tech/tags/processes.md>), [rituals](<https://devfeed.tech/tags/rituals.md>), [workplace-dynamics](<https://devfeed.tech/tags/workplace-dynamics.md>)

### AI overview

The article argues that leadership tools and organizational practices are often transferred from the local contexts where they worked into other companies through consulting and training, where their original purpose can be lost. It uses OKRs as a central example and states that the author found no empirical evidence that OKRs improve cost efficiency, profits, or stock price, while citing reported difficulties and potential harms from implementation.

### Source excerpt

Unveiling the corporate cargo cult and how industry standards shape a homogenized leadership culture. The post Performative Leadership: From Cargo Cults to OKRs first appeared on Code Capsule.