# deservedly

Published articles for deservedly.

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## Modern SEO: Snake Oil vs. Substance

DevFeed: [Modern SEO: Snake Oil vs. Substance](<https://devfeed.tech/articles/modern-seo-snake-oil-vs-substance-31284.md>)

Original publisher: [Read original article](<https://nystudio107.com/blog/modern-seo-snake-oil-vs-substance>)

Author: andrew@nystudio107.com (Andrew Welch)

Published: 2016-12-22T01:13:00Z

Content type: opinion

Language: en

Sources: [nystudio107 | Articles on modern web development.](<https://devfeed.tech/sources/nystudio107-articles-on-modern-web-development.md>)

Topics: [Search engine optimization (SEO)](<https://devfeed.tech/topics/seo.md>), [Google](<https://devfeed.tech/topics/google.md>), [Website](<https://devfeed.tech/topics/website.md>)

Tags: [deservedly](<https://devfeed.tech/tags/deservedly.md>), [google](<https://devfeed.tech/tags/google.md>), [gotten](<https://devfeed.tech/tags/gotten.md>), [guide](<https://devfeed.tech/tags/guide.md>), [here-s](<https://devfeed.tech/tags/here-s.md>), [insights](<https://devfeed.tech/tags/insights.md>), [modern](<https://devfeed.tech/tags/modern.md>), [seo](<https://devfeed.tech/tags/seo.md>), [website](<https://devfeed.tech/tags/website.md>)

### AI overview

The article argues that modern SEO should provide substantive, customized work rather than copied recommendations, vague promises, or spam tactics. It explains that Google's search results cannot place every website on the first page and that algorithm changes increasingly penalize SEO spam.

### Source excerpt

SEO has gotten a bad rap; but much of it deservedly so. Here's a guide to how modern SEO should be done