# Digital Transformation

Published articles for Digital Transformation.

This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles.

## Thinking Like A Naturalist: An Interview with Claire Barrett

DevFeed: [Thinking Like A Naturalist: An Interview with Claire Barrett](<https://devfeed.tech/articles/thinking-like-a-naturalist-an-interview-with-claire-barrett-26236.md>)

Original publisher: [Read original article](<https://nordicapis.com/thinking-like-a-naturalist-an-interview-with-claire-barrett/>)

Author: J Simpson

Published: 2026-09-15T07:00:00Z

Content type: article

Language: en

Sources: [Nordic APIs](<https://devfeed.tech/sources/nordic-apis.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [systems](<https://devfeed.tech/topics/systems.md>), [Testing](<https://devfeed.tech/topics/testing.md>)

Tags: [2026](<https://devfeed.tech/tags/2026.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-agents](<https://devfeed.tech/tags/ai-agents.md>), [ai-readiness](<https://devfeed.tech/tags/ai-readiness.md>), [api-governance](<https://devfeed.tech/tags/api-governance.md>), [api-integration](<https://devfeed.tech/tags/api-integration.md>), [api-security](<https://devfeed.tech/tags/api-security.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [awareness](<https://devfeed.tech/tags/awareness.md>), [blog](<https://devfeed.tech/tags/blog.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [driving](<https://devfeed.tech/tags/driving.md>), [generative-ai](<https://devfeed.tech/tags/generative-ai.md>), [governance](<https://devfeed.tech/tags/governance.md>), [integration](<https://devfeed.tech/tags/integration.md>), [summit](<https://devfeed.tech/tags/summit.md>), [systems](<https://devfeed.tech/tags/systems.md>), [testing](<https://devfeed.tech/tags/testing.md>)

### AI overview

Claire Barrett discusses the mindset shift needed for AI-enabled strategies, emphasizing systems thinking, governance, testing, awareness, and attention to long-term risks.

### Source excerpt

Ahead of Nordic APIs Summit 2026, we catch up with speaker Claire Barrett on the mindset shift needed for adopting AI-enabled strategies. "Imagine driving around an old town," responds Claire Barrett when asked to describe what it means to be AI-ready from an integration perspective. "Imagine a European city that's been inhabited for thousands of ...

## From Concept to Restaurant Pilot in Under a Year

DevFeed: [From Concept to Restaurant Pilot in Under a Year](<https://devfeed.tech/articles/from-concept-to-restaurant-pilot-in-under-a-year-23977.md>)

Original publisher: [Read original article](<https://medium.com/mcdonalds-technical-blog/from-concept-to-restaurant-pilot-in-under-a-year-028f049dbbbe?source=rss----3bac42476d27---4>)

Author: Global Technology

Published: 2026-08-25T17:13:54Z

Content type: article

Language: en

Sources: [McDonald's Technical Blog - Medium](<https://devfeed.tech/sources/mcdonald-s-technical-blog-medium.md>)

Topics: [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [Front end](<https://devfeed.tech/topics/frontend.md>), [Testing](<https://devfeed.tech/topics/testing.md>)

Tags: [collaboration](<https://devfeed.tech/tags/collaboration.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [frontend](<https://devfeed.tech/tags/frontend.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [prototyping](<https://devfeed.tech/tags/prototyping.md>), [testing](<https://devfeed.tech/tags/testing.md>), [usability](<https://devfeed.tech/tags/usability.md>), [user-research](<https://devfeed.tech/tags/user-research.md>), [ux](<https://devfeed.tech/tags/ux.md>), [ux-design](<https://devfeed.tech/tags/ux-design.md>)

### AI overview

The article describes how McDonald's used user research, rapid prototyping, cross-functional collaboration, and real-world testing to develop Sesame UX and move it from concept to a live restaurant pilot in under a year. The work addressed crew needs, operational complexity, and business priorities for the company's global POS system.

### Source excerpt

How McDonald's combined user research, rapid prototyping, and cross-functional collaboration to bring Sesame UX from idea to reality. by: Ryan Bush, Sr Manager, UX Design & Kartik Patel, Software Engineer II Quick Bytes Bringing a new Point-of-Sale (POS) experience to life at McDonald's scale required balancing crew needs, operational complexity, and business priorities Research, prototyping, and real-world testing showed a new approach could improve speed, accuracy, and usability for crew members Sesame UX moved from concept to a live restaurant pilot in under a year, demonstrating measurable improvements and a new approach to innovation at scale Creating meaningful change at the scale of McDonald's means navigating deeply entrenched operational practices, specialized technology, and market-specific requirements. Any new idea must not only solve a meaningful problem but also demonstrate value that resonates across a broad and diverse set of stakeholders. Driving transformative innovation in an organization at this scale requires building shared alignment around the root problem, the opportunity it presents, and the value a proposed solution can create. It also requires using cost-efficient methods to prove to stakeholders the undeniable value of the change, along with a team of determined individuals who can get creative and who aren't deterred by obstacles or setbacks. McDonald's global Point-of-Sale (POS) system, Sesame, is actively used by over one million crew members worldwide. Markets, Owner/Operators, and managers have invested significant time and resources in training crew members to use the system, and thousands of crew members have mastered the POS experience. With this level of scale and investment, how could an organization evolve the frontend POS experience while building on the strengths of an already proven platform? How could the benefits outweigh the cost of the change? Building on a foundation used by millions The Sesame platform has evolved over

## India's Internet ecosystem in 2026: Growth, resilience, and the road ahead

DevFeed: [India's Internet ecosystem in 2026: Growth, resilience, and the road ahead](<https://devfeed.tech/articles/india-s-internet-ecosystem-in-2026-growth-resilience-and-the-road-ahead-10839.md>)

Original publisher: [Read original article](<https://blog.apnic.net/2026/08/17/indias-internet-ecosystem-in-2026-growth-resilience-and-the-road-ahead/>)

Author: Samantha Douglas

Published: 2026-08-17T01:30:48Z

Content type: article

Language: en

Sources: [APNIC Blog](<https://devfeed.tech/sources/apnic-blog.md>)

Topics: [Internet](<https://devfeed.tech/topics/internet.md>), [Networks](<https://devfeed.tech/topics/networks.md>), [Resilience](<https://devfeed.tech/topics/resilience.md>), [5G](<https://devfeed.tech/topics/5g.md>), [cloud-infrastructure](<https://devfeed.tech/topics/cloud-infrastructure.md>)

Tags: [5g](<https://devfeed.tech/tags/5g.md>), [apnic-62](<https://devfeed.tech/tags/apnic-62.md>), [community](<https://devfeed.tech/tags/community.md>), [development](<https://devfeed.tech/tags/development.md>), [digital-platforms](<https://devfeed.tech/tags/digital-platforms.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [economy-report](<https://devfeed.tech/tags/economy-report.md>), [education](<https://devfeed.tech/tags/education.md>), [finance](<https://devfeed.tech/tags/finance.md>), [global](<https://devfeed.tech/tags/global.md>), [government](<https://devfeed.tech/tags/government.md>), [growth](<https://devfeed.tech/tags/growth.md>), [healthcare](<https://devfeed.tech/tags/healthcare.md>), [india](<https://devfeed.tech/tags/india.md>), [infrastructure](<https://devfeed.tech/tags/infrastructure.md>), [internet](<https://devfeed.tech/tags/internet.md>), [ipv6](<https://devfeed.tech/tags/ipv6.md>), [measurement](<https://devfeed.tech/tags/measurement.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [networks](<https://devfeed.tech/tags/networks.md>), [resilience](<https://devfeed.tech/tags/resilience.md>), [scale](<https://devfeed.tech/tags/scale.md>)

### AI overview

India's Internet ecosystem has expanded through affordable mobile broadband, major digital infrastructure investment, and strong IPv6 adoption. The article examines the shift from rapid growth toward resilient, secure, and inclusive connectivity, while highlighting persistent rural and remote access gaps and the continued expansion of 4G, 5G, and fixed broadband.

### Source excerpt

India has built one of the world's largest Internet ecosystems through affordable mobile broadband, digital infrastructure investment, and IPv6 leadership. As it prepares to host APNIC 62, the challenge is ensuring connectivity remains resilient, secure, and inclusive.

## The Ghost Site Resurrector: How Junior Designers Can Turn Digital Abandonment into Cash

DevFeed: [The Ghost Site Resurrector: How Junior Designers Can Turn Digital Abandonment into Cash](<https://devfeed.tech/articles/the-ghost-site-resurrector-how-junior-designers-can-turn-digital-abandonment-into-cash-9276.md>)

Original publisher: [Read original article](<https://webdesignerdepot.com/the-ghost-site-resurrector-how-junior-designers-can-turn-digital-abandonment-into-cash/>)

Author: Alex Harper

Published: 2026-08-12T11:40:00Z

Content type: article

Language: en

Sources: [Web Designer Depot](<https://devfeed.tech/sources/web-designer-depot.md>)

Topics: [Web](<https://devfeed.tech/topics/web.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Google](<https://devfeed.tech/topics/google.md>)

Tags: [2026](<https://devfeed.tech/tags/2026.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-web-design](<https://devfeed.tech/tags/ai-web-design.md>), [building](<https://devfeed.tech/tags/building.md>), [business](<https://devfeed.tech/tags/business.md>), [conversion-optimization](<https://devfeed.tech/tags/conversion-optimization.md>), [design](<https://devfeed.tech/tags/design.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [framer](<https://devfeed.tech/tags/framer.md>), [framer-ai](<https://devfeed.tech/tags/framer-ai.md>), [freelance-web-design](<https://devfeed.tech/tags/freelance-web-design.md>), [freelancing-clients](<https://devfeed.tech/tags/freelancing-clients.md>), [ghost-websites](<https://devfeed.tech/tags/ghost-websites.md>), [junior](<https://devfeed.tech/tags/junior.md>), [junior-designer-tips](<https://devfeed.tech/tags/junior-designer-tips.md>), [local](<https://devfeed.tech/tags/local.md>), [local-business-marketing](<https://devfeed.tech/tags/local-business-marketing.md>), [mobile-optimization](<https://devfeed.tech/tags/mobile-optimization.md>), [outdated-websites](<https://devfeed.tech/tags/outdated-websites.md>), [responsive-design](<https://devfeed.tech/tags/responsive-design.md>), [search](<https://devfeed.tech/tags/search.md>), [seo-optimization](<https://devfeed.tech/tags/seo-optimization.md>), [small-business-websites](<https://devfeed.tech/tags/small-business-websites.md>), [smartphone](<https://devfeed.tech/tags/smartphone.md>), [ui-modernization](<https://devfeed.tech/tags/ui-modernization.md>), [ux-improvements](<https://devfeed.tech/tags/ux-improvements.md>), [web-design](<https://devfeed.tech/tags/web-design.md>), [web-design-side-hustle](<https://devfeed.tech/tags/web-design-side-hustle.md>), [website-redesign](<https://devfeed.tech/tags/website-redesign.md>), [website-refresh](<https://devfeed.tech/tags/website-refresh.md>), [wix-adi](<https://devfeed.tech/tags/wix-adi.md>)

### AI overview

The article presents the "Ghost Site Resurrector" strategy for junior web designers: identify local businesses with neglected websites, create a visual redesign mockup using tools such as Framer AI or Wix Harmony, and use the transformation to sell website refresh projects. It claims this approach can generate $1,000-$2,000 per project with less than four hours of total engagement.

### Source excerpt

Most websites aren't broken--they're just abandoned. That forgotten, outdated site sitting on page two of Google could be a $1,500 opportunity hiding in plain sight. Welcome to the Ghost Site Resurrector strategy--where neglected businesses become your fastest path to cash.

## Scaling AI in CPG: How Adaptive Teams Can Unlock Consumer Goods Growth

DevFeed: [Scaling AI in CPG: How Adaptive Teams Can Unlock Consumer Goods Growth](<https://devfeed.tech/articles/scaling-ai-in-cpg-how-adaptive-teams-can-unlock-consumer-goods-growth-4464.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/consumer-products-services/ai-in-cpg>)

Author: CHRIS DANIEL, GM, CONSUMER PRODUCTS & SERVICES @ TOPTAL

Published: 2026-06-22T22:00:00Z

Content type: opinion

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>), [AI, ML & Data Engineering](<https://devfeed.tech/topics/ai-ml-data-engineering.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [business](<https://devfeed.tech/tags/business.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [industry](<https://devfeed.tech/tags/industry.md>), [scaling-ai](<https://devfeed.tech/tags/scaling-ai.md>), [strategy](<https://devfeed.tech/tags/strategy.md>)

### AI overview

This article explains why AI initiatives in the consumer packaged goods industry often remain stuck in pilot mode. It argues that the main barrier is not access to technology but legacy operating models, fragmented data, rigid workflows, and insufficient governance. The article presents adaptive teams, aligned outcomes, and flexible operating structures as essential to embedding AI into everyday planning, innovation, and execution.

### Source excerpt

AI initiatives across the consumer goods industry often stall in pilot mode, constrained not by technology but by legacy operating models. Learn how successful CPG companies scale artificial intelligence through adaptive teams, outcome alignment, and smarter execution.

## Cockroach Labs and Netlution Partner to Accelerate Database Modernization in Germany

DevFeed: [Cockroach Labs and Netlution Partner to Accelerate Database Modernization in Germany](<https://devfeed.tech/articles/cockroach-labs-and-netlution-partner-to-accelerate-database-modernization-in-germany-23766.md>)

Original publisher: [Read original article](<https://cockroachlabs.com/blog/cockroachdb-netlution-partnership-germany-database-modernization>)

Author: Tushar Ghotikar

Published: 2026-04-06T00:00:00Z

Content type: article

Language: en

Sources: [Cockroach Labs](<https://devfeed.tech/sources/cockroach-labs.md>)

Topics: [Cockroach Labs](<https://devfeed.tech/topics/cockroach-labs.md>), [CockroachDB](<https://devfeed.tech/topics/cockroachdb.md>), [digital sovereignty](<https://devfeed.tech/topics/digital-sovereignty.md>), [legacy](<https://devfeed.tech/topics/legacy.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [implementation](<https://devfeed.tech/topics/implementation.md>)

Tags: [cockroach-labs](<https://devfeed.tech/tags/cockroach-labs.md>), [cockroachdb](<https://devfeed.tech/tags/cockroachdb.md>), [digital-sovereignty](<https://devfeed.tech/tags/digital-sovereignty.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [germany](<https://devfeed.tech/tags/germany.md>), [implementation](<https://devfeed.tech/tags/implementation.md>), [legacy](<https://devfeed.tech/tags/legacy.md>), [modernization](<https://devfeed.tech/tags/modernization.md>), [partner](<https://devfeed.tech/tags/partner.md>)

### AI overview

Cockroach Labs and Germany-based IT consulting firm Netlution have entered a strategic partnership to help enterprises in EMEA adopt resilient, distributed SQL for mission-critical applications. The collaboration combines CockroachDB's cloud-native architecture with Netlution's local delivery expertise to support database modernization, data sovereignty, compliance, and legacy-system transformation.

### Source excerpt

The data landscape for European enterprises is shifting, shaped by an intersection of technological ambition and a sophisticated regulatory environment.

## McDonald's Pilots Real-Time Automation for Ice Cream Product Availability

DevFeed: [McDonald's Pilots Real-Time Automation for Ice Cream Product Availability](<https://devfeed.tech/articles/from-ideation-to-automation-the-scoop-on-outages-23978.md>)

Original publisher: [Read original article](<https://medium.com/mcdonalds-technical-blog/from-ideation-to-automation-the-scoop-on-outages-1ad0eab5cee1?source=rss----3bac42476d27---4>)

Author: Global Technology

Published: 2026-03-12T16:13:47Z

Content type: article

Language: en

Sources: [McDonald's Technical Blog - Medium](<https://devfeed.tech/sources/mcdonald-s-technical-blog-medium.md>)

Topics: [Automation](<https://devfeed.tech/topics/automation.md>), [Availability](<https://devfeed.tech/topics/availability.md>), [Internet of things](<https://devfeed.tech/topics/iot.md>), [ordering](<https://devfeed.tech/topics/ordering.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [automation](<https://devfeed.tech/tags/automation.md>), [availability](<https://devfeed.tech/tags/availability.md>), [customer-experience](<https://devfeed.tech/tags/customer-experience.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [internet-of-things](<https://devfeed.tech/tags/internet-of-things.md>), [iot](<https://devfeed.tech/tags/iot.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [ordering](<https://devfeed.tech/tags/ordering.md>), [outages](<https://devfeed.tech/tags/outages.md>), [technology](<https://devfeed.tech/tags/technology.md>)

### AI overview

McDonald's piloted a real-time automation pipeline that connects ice cream machines to Sesame POS. At a Global Tech pilot restaurant, the system automatically removes products during machine downtime and re-enables them when the machine becomes operational, updating kiosks, mobile apps, and POS systems. The solution has not yet been rolled out broadly.

### Source excerpt

A process that once required a multi-click manual process is now fully automated in real time, with a Global Tech pilot restaurant testing the solution to boost efficiency and enhance the customer experience. by: Chloe Tominac, Manager, Engineering Tech Lead & Lauren Adamonis, Manager, Engineering Tech Lead Quick Bytes: Crew members had to manually mark ice cream items unavailable through a multi-click process, and later use the same process to restore items, which often led to missed updates and customer frustration A real-time automation pipeline was piloted to connect the ice cream machine to Sesame POS, instantly updating product availability The solution launched in McDonald's Global Tech pilot restaurant, improving restaurant efficiency and ensuring customers see accurate menus across all ordering channels In restaurant operations, every second counts -- especially when equipment goes offline. That's why McDonald's tech teams set out to automate the ice cream product outage process, transforming a manual workflow into a seamless, real-time system as part of our ongoing digital transformation. To explore how this could work in a live environment, we put the solution to the test in one of our Global Tech pilot restaurants. This pilot is helping us learn how real-time equipment data can improve restaurant efficiency and customer experience. While it's not yet rolled out broadly, the insights from this test are shaping how we think about scaling automation across restaurant operations. Previously, a multi-click process was required to take ice cream items off the menu during machine downtime. Without automatic recovery, items often remained unavailable even after the machine was back online until a crew member restored them, resulting in customers hearing that the ice cream machine was "broken." Automation now ensures menu items are immediately re-enabled as soon as the machine is operational. Now, thanks to a collaboration between the Internet of Things (IoT) team

## AI-first Growth: How B2B SaaS Companies Are Rebuilding for Scale

DevFeed: [AI-first Growth: How B2B SaaS Companies Are Rebuilding for Scale](<https://devfeed.tech/articles/ai-first-growth-how-b2b-saas-companies-are-rebuilding-for-scale-4477.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/podcasts/ai-first-growth-b2b-saas-companies-rebuilding-scale>)

Author: JEFF GANGEMI, GROWTH MARKETING PRACTICE LEAD @ TOPTAL

Published: 2026-02-25T23:00:00Z

Content type: article

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>), [Software](<https://devfeed.tech/topics/software.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [b2b](<https://devfeed.tech/tags/b2b.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [growth](<https://devfeed.tech/tags/growth.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [operations](<https://devfeed.tech/tags/operations.md>), [podcast](<https://devfeed.tech/tags/podcast.md>), [saas](<https://devfeed.tech/tags/saas.md>), [sales](<https://devfeed.tech/tags/sales.md>), [scale](<https://devfeed.tech/tags/scale.md>), [strategy](<https://devfeed.tech/tags/strategy.md>)

### AI overview

This podcast episode examines how B2B SaaS companies are adopting AI-first strategies to drive growth and scale. Pablo Dominguez and Jeff Gangemi discuss leadership alignment, centralized AI teams, builder-oriented talent, operational transformation, and evolving go-to-market models.

### Source excerpt

As AI reshapes the software landscape, SaaS companies face a new reality: Incremental improvements are no longer enough. In this episode of the Executive Guidance podcast, Pablo Dominguez of Insight Partners joins Jeff Gangemi to discuss how AI-first thinking, a culture of builders, and centralized strategy are redefining growth.

## Making Sense of Digital Transformation Initiatives: Seeing Past the Fuzziness

DevFeed: [Making Sense of Digital Transformation Initiatives: Seeing Past the Fuzziness](<https://devfeed.tech/articles/making-sense-of-digital-transformation-initiatives-seeing-past-the-fuzziness-33275.md>)

Original publisher: [Read original article](<https://8thlight.com/insights/making-sense-of-digital-transformation-initiatives>)

Author: Josh Korr

Published: 2026-02-13T23:41:00Z

Content type: article

Language: en

Sources: [8th Light Insights](<https://devfeed.tech/sources/8th-light-insights.md>)

Topics: [digital](<https://devfeed.tech/topics/digital.md>), [product mindset](<https://devfeed.tech/topics/product-mindset.md>), [Optimization](<https://devfeed.tech/topics/optimization.md>)

Tags: [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [optimization](<https://devfeed.tech/tags/optimization.md>), [organizations](<https://devfeed.tech/tags/organizations.md>), [product](<https://devfeed.tech/tags/product.md>), [product-strategy-innovation](<https://devfeed.tech/tags/product-strategy-innovation.md>), [project](<https://devfeed.tech/tags/project.md>), [strategy](<https://devfeed.tech/tags/strategy.md>), [structured](<https://devfeed.tech/tags/structured.md>), [transformation](<https://devfeed.tech/tags/transformation.md>)

### AI overview

This article explains why digital transformation initiatives often become unclear in practice and argues that short, structured strategy and shaping phases can create shared clarity. It discusses how these initiatives may involve business-model shifts, cultural change, product thinking, and process optimization, illustrated by client examples.

### Source excerpt

Digital transformation always sounds clear in an RFP or slide deck, but in practice things can get fuzzy fast. What exactly are we transforming? Is this about customers, or about ourselves? Are we reshaping workflows, or the entire business model? Without answers to these questions, projects stall, swirl, or never quite get started in the first place. As a Certified Sense-MakerTM and fuzziness connoisseur, I love helping clients make sense of their digital transformation initiatives.* This includes helping them understand the bigger picture, what their plans will mean for business operations, and what tools or solutions can help. By implementing short, structured strategy and shaping phases, organizations can gain shared clarity and overcome transformational fuzziness. * Just kidding: there isn't a Sense-Maker(tm) certification. (Sigh.) Fuzziness Factor #1: The Big Picture Digital transformation initiatives are typically triggered by something bigger: business model shifts or expansions, operational maturation, rebrands or relaunches. And these initiatives go far beyond technology upgrades. There is a very real shift in culture, a move towards a product mindset, and an optimization of processes that meet the demands of the market. When done well, these initiatives have a lasting impact on the organization and the benefits show up on the bottom line. But teams that are at the "ground level" of this transformative work often have a fuzzy understanding of the macro-strategy and how the immediate near-term effort fits in. Take a Fortune 500 media company I worked with. They had debated for a year whether to introduce self-serve sales alongside their high-touch direct sales model. Nothing with the project had moved because no one had named the real issue: This wasn't just a sales project -- it was a business model transformation. Misalignment across stakeholders was causing them to delay decisions. Once reframed as a fundamental cultural and business model shift, two thin

## Explain Less, Align More: Explaining tech to non-technical stakeholders

DevFeed: [Explain Less, Align More: Explaining tech to non-technical stakeholders](<https://devfeed.tech/articles/explain-less-align-more-explaining-tech-to-non-technical-stakeholders-26532.md>)

Original publisher: [Read original article](<https://annajmcdougall.medium.com/explain-less-align-more-e72c6a692b23?source=rss-51f15275ef3a------2>)

Author: Anna J McDougall

Published: 2025-07-22T16:33:29Z

Content type: opinion

Language: en

Sources: [Anna J McDougall](<https://devfeed.tech/sources/anna-j-mcdougall.md>)

Topics: [Architecture & Design](<https://devfeed.tech/topics/architecture-design.md>), [Microservice](<https://devfeed.tech/topics/microservice.md>), [implementation](<https://devfeed.tech/topics/implementation.md>)

Tags: [communication](<https://devfeed.tech/tags/communication.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [engineering-management](<https://devfeed.tech/tags/engineering-management.md>), [implementation](<https://devfeed.tech/tags/implementation.md>), [information-technology](<https://devfeed.tech/tags/information-technology.md>), [microservices](<https://devfeed.tech/tags/microservices.md>), [software-engineering](<https://devfeed.tech/tags/software-engineering.md>), [tech](<https://devfeed.tech/tags/tech.md>), [technical](<https://devfeed.tech/tags/technical.md>), [technology](<https://devfeed.tech/tags/technology.md>)

### AI overview

An article presents communication strategies for explaining technology to non-technical stakeholders and reducing resistance to digital transformation. It recommends adapting language to the audience, establishing expectations, avoiding assumptions about understanding, and starting with simple explanations.

### Source excerpt

Introduction A few months ago, I was invited to speak on behalf of the women's tech organization AnitaB at a Deutsche Bank event. The topic was "Communication Strategies for Overcoming Stakeholder Resistance to Digital Transformation." It might sound a bit like buzzword salad, but it's actually a crucial skill for technologists, especially in cultures where change is often met with resistance. Anyone working in German digitalisation will recognise the familiar phrase: "It's always been done that way." Unfortunately, just before the event, I came down with Norovirus (which, by the way, I do not recommend) and had to withdraw from the talk. While a blogpost can never replace the energy of a live presentation, I wanted to share some of the key takeaways here. You can also access the slides of the presentation I prepared here. Main TakeawaysSpeak their language Are they in business, marketing, or finance? Rather than jumping into technical jargon, take time to consider which terms and concepts they're likely familiar with. And if you're not sure, ask. For example: "If I say 'microservices', is that familiar enough for you to explain back to me, or would you rather I go over it?" or even don't ask and default to "Unless anyone objects, I'm going to do a quick refresher on what a microservice is". An important note here is not to ask questions where people default to a false yes. For example, you want to avoid "You get that, right?" or "That's familiar to you already, I assume?". Asking these questions makes it hard for any individual to lose face and voluntarily say "Actually no, I'm the person who has no clue about this". Establishing expectations also helps: the stakeholders might be asking more about budget or people than about the details of the technical implementation at all! Your refresher on microservices might be totally out of place is you don't establish early that that's what the conversation is actually about. My tip here is to start simple, and work your wa

## From Inspiration to Implementation: A Guide to Capitalizing on Apple's WWDC Innovations

DevFeed: [From Inspiration to Implementation: A Guide to Capitalizing on Apple's WWDC Innovations](<https://devfeed.tech/articles/from-inspiration-to-implementation-a-guide-to-capitalizing-on-apple-s-wwdc-innovations-24752.md>)

Original publisher: [Read original article](<https://medium.com/ymedialabs-innovation/from-inspiration-to-implementation-a-guide-to-capitalizing-on-apples-wwdc-innovations-37a25c33261c?source=rss----8b5620c36355---4>)

Author: YML

Published: 2023-06-07T15:19:31Z

Content type: opinion

Language: en

Sources: [ymedialabs-innovation - Medium](<https://devfeed.tech/sources/ymedialabs-innovation-medium.md>)

Topics: [immersive web](<https://devfeed.tech/topics/immersive-web.md>), [3D visualization](<https://devfeed.tech/topics/3d-visualization.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>)

Tags: [3d](<https://devfeed.tech/tags/3d.md>), [3d-visualization](<https://devfeed.tech/tags/3d-visualization.md>), [accessibility](<https://devfeed.tech/tags/accessibility.md>), [apple](<https://devfeed.tech/tags/apple.md>), [digital](<https://devfeed.tech/tags/digital.md>), [digital-transformation](<https://devfeed.tech/tags/digital-transformation.md>), [guide](<https://devfeed.tech/tags/guide.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [wwdc](<https://devfeed.tech/tags/wwdc.md>)

### AI overview

This commentary examines how companies could use Apple's WWDC 2023 technologies, especially Apple Vision Pro, to develop immersive and spatial experiences. It discusses applications including 3D medical visualization, surgical planning, patient education, investment visualization, and virtual retail, while noting that mass AR adoption is not imminent.

### Source excerpt

Written by YML leaders across Engineering, Design and Product WWDC is YML's Super Bowl -- an electric moment in the digital world. Each year we enlist a multidisciplinary team of YML engineers, designers and product strategists to dissect Apple's latest products and tools. Apple's VisionPro headset has drawn the most excitement (for good reason) from WWDC 2023, and digital accessibility, mixed reality and new 3D experiences we're also debuted. Below is a guide to how YML envisions companies across the cultural spectrum best leveraging Apple's latest products and tools to grow business, improve customer experience, and fuel brand affinity. Apple Vision Pro Will Unlock Transformative Experiences Apple Vision Pro, the highly anticipated AR (augmented reality) headset unveiled at WWDC 2023 is a key opportunity for brands across the spectrum. It offers a revolutionary way to interact with digital content using eye, hand, and voice commands. With its pass-through lens, users can seamlessly blend the real world with virtual environments, creating immersive experiences. For healthcare organizations, Apple Vision Pro provides ample opportunity for 3D visualization of complex medical data, enhanced surgical planning, and improved patient education. Esteemed institutions like Cleveland Clinic can utilize this technology for breakthrough medical simulations and advanced diagnostics. In fintech, top dogs like J.P. Morgan and other financial institutions can leverage this cutting-edge technology to offer personalized investment visualizations, providing an intuitive and immersive platform for informed financial decisions. Retailers eager to be at the forefront of innovation, from Lululemon to Nike, can create immersive virtual shopping environments, allowing customers to try on the latest footwear and apparel collections from the comfort of their own homes. TLDR: Let's face it -- mass adoption of AR is not happening any time soon, but the opportunity is massive, the technology is h