# e-commcerce

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## While Amazon blocks AI agents, Walmart rolls out the welcome mat

DevFeed: [While Amazon blocks AI agents, Walmart rolls out the welcome mat](<https://devfeed.tech/articles/while-amazon-blocks-ai-agents-walmart-rolls-out-the-welcome-mat-93132.md>)

Original publisher: [Read original article](<https://techcrunch.com/2026/10/21/while-amazon-blocks-ai-agents-walmart-rolls-out-the-welcome-mat/>)

Author: Sarah Perez

Published: 2026-10-21T19:30:00Z

Content type: news

Language: en

Sources: [TechCrunch | AI News & Artificial Intelligence](<https://devfeed.tech/sources/techcrunch-ai-news-artificial-intelligence.md>)

Topics: [AI Bots](<https://devfeed.tech/topics/ai-bots.md>), [agentic workflows](<https://devfeed.tech/topics/agentic-workflows.md>), [agentic browsing](<https://devfeed.tech/topics/agentic-browsing.md>), [Walmart Ecommerce](<https://devfeed.tech/topics/walmart-ecommerce.md>), [agentic commerce fraud](<https://devfeed.tech/topics/agentic-commerce-fraud.md>), [amazon](<https://devfeed.tech/topics/amazon.md>)

Tags: [agent-gateway](<https://devfeed.tech/tags/agent-gateway.md>), [agentic-commerce](<https://devfeed.tech/tags/agentic-commerce.md>), [agentic-shopping](<https://devfeed.tech/tags/agentic-shopping.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-agents](<https://devfeed.tech/tags/ai-agents.md>), [amazon](<https://devfeed.tech/tags/amazon.md>), [commerce](<https://devfeed.tech/tags/commerce.md>), [control](<https://devfeed.tech/tags/control.md>), [e-commcerce](<https://devfeed.tech/tags/e-commcerce.md>), [limit](<https://devfeed.tech/tags/limit.md>), [limits](<https://devfeed.tech/tags/limits.md>), [spending](<https://devfeed.tech/tags/spending.md>), [transaction](<https://devfeed.tech/tags/transaction.md>), [walmart](<https://devfeed.tech/tags/walmart.md>)

### AI overview

Walmart is opening its online shopping to approved AI agents through an MCP-based Agent Gateway that lets agents search inventory and purchase for customers. Agent Profiles, planned for rollout next month, will separate agent purchases in a customer's account and let customers require approval for each transaction or set a spending limit; profiles can be deleted, and Walmart accounts do not require Walmart+ membership. Walmart says agents need not receive customers' personal information or purchase history directly, cannot access payment information, and may access only task-relevant information. Its agent terms preserve the usual returns process, including when an agent acts unexpectedly, and Walmart may block agents that violate the terms. The text contrasts this approach with Amazon's reported blocking of shopping agents and mentions Walmart's existing Meta Muse partnership and integrations with ChatGPT and Gemini.

### Source excerpt

As Amazon blocks AI agents from shopping on its site, Walmart is taking the opposite approach, introducing new technology that lets AI agents make purchases on customers' behalf, with controls over spending and transaction approvals.