# geofencing

Published articles for geofencing.

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## Inside the Geofence: Faster Pickups Start Here

DevFeed: [Inside the Geofence: Faster Pickups Start Here](<https://devfeed.tech/articles/inside-the-geofence-faster-pickups-start-here-23980.md>)

Original publisher: [Read original article](<https://medium.com/mcdonalds-technical-blog/inside-the-geofence-faster-pickups-start-here-8b7ec97717fe?source=rss----3bac42476d27---4>)

Author: Global Technology

Published: 2026-05-12T13:14:04Z

Content type: article

Language: en

Sources: [McDonald's Technical Blog - Medium](<https://devfeed.tech/sources/mcdonald-s-technical-blog-medium.md>)

Topics: [Testing](<https://devfeed.tech/topics/testing.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Wi-Fi](<https://devfeed.tech/topics/wi-fi.md>), [data](<https://devfeed.tech/topics/data.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [app](<https://devfeed.tech/tags/app.md>), [automation](<https://devfeed.tech/tags/automation.md>), [geofencing](<https://devfeed.tech/tags/geofencing.md>), [gps](<https://devfeed.tech/tags/gps.md>), [location](<https://devfeed.tech/tags/location.md>), [location-based](<https://devfeed.tech/tags/location-based.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [notifications](<https://devfeed.tech/tags/notifications.md>), [push-notifications](<https://devfeed.tech/tags/push-notifications.md>), [quality-assurance](<https://devfeed.tech/tags/quality-assurance.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [technology](<https://devfeed.tech/tags/technology.md>), [testing](<https://devfeed.tech/tags/testing.md>), [wi-fi](<https://devfeed.tech/tags/wi-fi.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

### AI overview

The article explains how McDonald's integrates geofencing into mobile field testing to evaluate digital features under real-world conditions such as drive-thru lanes, parking areas, and restaurant environments. It reports that this approach improved accuracy, timing, and reliability for experiences including Ready on Arrival, curbside pickup, loyalty, notifications, and order-preparation workflows.

### Source excerpt

Geofencing field testing turns noisy GPS signals into reliable arrivals for drive-thru, curbside, and beyond. By Chandrani Gupta Chowdhury, Sr. Manager, Quality Assurance Engineering Quick Bytes: Lab testing alone can't fully capture the real-world conditions that shape mobile experiences inside McDonald's restaurants As customers drive toward a restaurant, pull into a parking spot, or move through a drive-thru lane, geofencing-enabled field testing shows how digital features respond in real time This approach improved accuracy, timing, and reliability -- strengthening customer experiences like Ready on Arrival (ROA), curbside, and loyalty Mobile experiences don't happen in perfect conditions -- they happen in cars, parking lots, drive-thru lanes, and busy restaurants where signals fluctuate and customer behavior is unpredictable. For McDonald's, ensuring digital features work reliably in these real-world environments is critical to delivering fast, seamless experiences at scale. To meet that challenge, teams began integrating geofencing into field testing, allowing them to observe how mobile features perform as customers approach, arrive, and move through restaurant spaces. Inside the digital boundary of the restaurant Geofencing is a location-based technology that leverages GPS, Wi-Fi, and cellular data to create virtual boundaries around physical locations, enabling applications to trigger predefined actions when users enter or exit those zones. The benefits of incorporating geofencing into field testing are significant. From an operational standpoint, it helps ensure restaurants are prepared to receive and fulfill digital orders efficiently, reducing customer wait times and improving order accuracy. From a customer experience perspective, geofencing enables timely, relevant, and seamless interactions, reinforcing trust in the digital journey. Within the McDonald's ecosystem, geofencing can be applied across restaurant footprints -- including parking areas and drive

## Apple's Dispute With the EU Over DMA Compliance and Browser Competition

DevFeed: [Apple's Dispute With the EU Over DMA Compliance and Browser Competition](<https://devfeed.tech/articles/apple-s-antitrust-playbook-26556.md>)

Original publisher: [Read original article](<https://infrequently.org/2025/09/apples-antitrust-playbook/>)

Author: Alex Russell

Published: 2025-09-25T00:00:00Z

Content type: opinion

Language: en

Sources: [Alex Russell](<https://devfeed.tech/sources/alex-russell.md>)

Topics: [browser](<https://devfeed.tech/topics/browser.md>), [Security](<https://devfeed.tech/topics/security.md>), [iOS](<https://devfeed.tech/topics/ios.md>), [PWA](<https://devfeed.tech/topics/pwa.md>), [push-notification](<https://devfeed.tech/topics/push-notification.md>), [Web](<https://devfeed.tech/topics/web.md>)

Tags: [apple](<https://devfeed.tech/tags/apple.md>), [browser](<https://devfeed.tech/tags/browser.md>), [browsers](<https://devfeed.tech/tags/browsers.md>), [competition](<https://devfeed.tech/tags/competition.md>), [dma](<https://devfeed.tech/tags/dma.md>), [eu](<https://devfeed.tech/tags/eu.md>), [geofencing](<https://devfeed.tech/tags/geofencing.md>), [ios](<https://devfeed.tech/tags/ios.md>), [iphone](<https://devfeed.tech/tags/iphone.md>), [pdf](<https://devfeed.tech/tags/pdf.md>), [push-notification](<https://devfeed.tech/tags/push-notification.md>), [pwa](<https://devfeed.tech/tags/pwa.md>), [sdk](<https://devfeed.tech/tags/sdk.md>), [security](<https://devfeed.tech/tags/security.md>), [webdev](<https://devfeed.tech/tags/webdev.md>)

### AI overview

The article argues that Apple is misrepresenting the European Union's enforcement of the Digital Markets Act and shifting responsibility for its own compliance decisions onto regulators. It focuses on alleged barriers affecting browser competition on iOS, including geofencing, restricted PWA and Push Notification APIs, SDK bugs, and difficult development entitlements.

### Source excerpt

Contents Lies by Any Other Name Great Artists Steal Dear Tech Reporters: Access Is Not A Beat This blog is failing on several levels. First, September 2025 is putting the "frequent" in "infrequently", much to my chagrin. Second, my professional mission is to make a web that's better for everyone, not to tear Apple down. But just when I thought I was out, they pull me back in. Over the past 24 hours, Cupertino has played the hits from its iPhone-era anti-user, anti-business, anti-rule-of-law power trip. To recap: Apple sent a demand that the EU give up on DMA enforcement in a petulant and utterly misleading press release that mostly served to catalogue Apple's own failures to comply. Cupertino's kept astroturf outfit -- ACT | The App Association -- penned unhinged misinformation for consumption by US regulatory types (h/t Damien Geradin). The EC then called Apple's bluff. Make no mistake about what's going on: Apple is claiming that the EU is forcing Apple to adopt interpretations of the DMA that no other party has, which the EC itself has not backed, and which are "forcing" Apple to avoid shipping features in the EU. Or, put another way, Apple wants to launder the consequences of its own anticompetitive, anti-user choices through a credulous tech press. The goal is to frame regulators for Apple's own deeds. Lies by Any Other Name If this smells like bullshit, that's because it is. Apple tried similar ploys last year when it sprung a blatant attempt to kill PWAs on the EU as a price for having the temerity to regulate. The plan, it seemed then, was to adopt an exotic reading of the DMA and frame the EC for killing PWAs. What Apple's attempting now is even more brazen, particularly after 16+ months of serial non-compliance since the DMA came into force (h/t OWA). Remember that: Apple's browser, and by extension every iOS browser, fails on basic security and privacy controls, putting users at risk constantly. Apple serially misrepresents this situation to anyone who will

## Apple's iOS 17.4 Changes Threaten Progressive Web App Features in the EU

DevFeed: [Apple's iOS 17.4 Changes Threaten Progressive Web App Features in the EU](<https://devfeed.tech/articles/home-screen-advantage-26541.md>)

Original publisher: [Read original article](<https://infrequently.org/2024/02/home-screen-advantage/>)

Author: Alex Russell

Published: 2024-02-25T00:00:00Z

Content type: opinion

Language: en

Sources: [Alex Russell](<https://devfeed.tech/sources/alex-russell.md>)

Topics: [PWA](<https://devfeed.tech/topics/pwa.md>), [iOS](<https://devfeed.tech/topics/ios.md>), [Web](<https://devfeed.tech/topics/web.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>)

Tags: [browsers](<https://devfeed.tech/tags/browsers.md>), [competition](<https://devfeed.tech/tags/competition.md>), [compliance](<https://devfeed.tech/tags/compliance.md>), [device-apis](<https://devfeed.tech/tags/device-apis.md>), [dma](<https://devfeed.tech/tags/dma.md>), [geofencing](<https://devfeed.tech/tags/geofencing.md>), [ios](<https://devfeed.tech/tags/ios.md>), [push-notifications](<https://devfeed.tech/tags/push-notifications.md>), [pwa](<https://devfeed.tech/tags/pwa.md>), [shortcuts](<https://devfeed.tech/tags/shortcuts.md>), [web](<https://devfeed.tech/tags/web.md>), [webdev](<https://devfeed.tech/tags/webdev.md>)

### AI overview

The article argues that Apple's iOS 17.4 changes in the EU will restrict progressive web app capabilities, including storage, push notifications, app-like interfaces, and device APIs. It contrasts the threatened changes with continued PWA support on Windows and Android and frames them as a response to the EU Digital Markets Act.

### Source excerpt

Update: OWA is out with an open letter appealing to Apple to do better. If you care about the future of the web, I encourage you to sign it, particularly if you live in the EU or build products for the common market. After weeks of confusion and chaos, Apple's plan to kneecap the web has crept into view, menacing a PWApocalypse as the March 6th deadline approaches for compliance with the EU's Digital Markets Act (DMA). The view from Cupertino. The DMA requires Apple to open the iPhone to competing app stores, and its lopsided proposal for "enabling" them is getting most of the press. But Apple knows it has native stores right where it wants them. Cupertino's noxious requirements will take years to litigate. Meanwhile, potential competitors are only that. But Cupertino can't delay the DMA's other mandate: real browsers, downloaded from Apple's own app store. Since it can't bar them outright, it's trying to raise costs on competitors and lower their potential to disrupt Apple's cozy monopoly. How? By geofencing browser choice and kneecapping web apps, all while gaslighting users about who is breaking their web apps. The immediate impact of iOS 17.4 in the EU will be broken apps and lost data, affecting schools, governments, startups, gamers, and anyone else with the temerity to look outside the one true app store for even a second. None of this is required by the DMA, as demonstrated by continuing presence of PWAs and the important features they enable on Windows and Android, both of which are in the same regulatory boat. The data loss will be catastrophic for many, as will the removal of foundational features. Here's what the landscape looks like today vs. what Apple is threatening: PWA Capability Windows Android iOS 17.3 iOS 17.4 App-like UI ✅ ✅ ✅ ❌ Settings Integration ✅ ✅ ✅ ❌ Reliable Storage ✅ ✅ ✅ ❌ Push Notifications ✅ ✅ ✅ ❌ Icon Badging ✅ ✅ ✅ ❌ Share-to PWA ✅ ✅ ❌ ❌ App Shortcuts ✅ ✅ ❌ ❌ Device APIs ✅ ✅ ❌ ❌ Apple's support for powerful web apps wasn't stellar, b