# hackernoon-interview-series

Published articles for hackernoon-interview-series.

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## Tech Marketer Spotlight: "Understanding Your Audience Still Beats AI," Says Milica Maksimović

DevFeed: [Tech Marketer Spotlight: "Understanding Your Audience Still Beats AI," Says Milica Maksimović](<https://devfeed.tech/articles/tech-marketer-spotlight-understanding-your-audience-still-beats-ai-says-milica-maksimovic-93035.md>)

Original publisher: [Read original article](<https://hackernoon.com/tech-marketer-spotlight-understanding-your-audience-still-beats-ai-says-milica-maksimovic?source=rss>)

Author: Milica Maksimovic

Published: 2026-10-21T12:01:38Z

Content type: opinion

Language: en

Sources: [HackerNoon](<https://devfeed.tech/sources/hackernoon.md>)

Topics: [Business, Industry, Usability, User Experience, User Research, Web Strategy](<https://devfeed.tech/topics/business-industry-usability-user-experience-user-research-web-strategy.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Search engine optimization (SEO)](<https://devfeed.tech/topics/seo.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-and-tech-marketing](<https://devfeed.tech/tags/ai-and-tech-marketing.md>), [audience-research](<https://devfeed.tech/tags/audience-research.md>), [burnout](<https://devfeed.tech/tags/burnout.md>), [digital-marketing-insigts](<https://devfeed.tech/tags/digital-marketing-insigts.md>), [expert-interview](<https://devfeed.tech/tags/expert-interview.md>), [hackernoon](<https://devfeed.tech/tags/hackernoon.md>), [hackernoon-interview](<https://devfeed.tech/tags/hackernoon-interview.md>), [hackernoon-interview-series](<https://devfeed.tech/tags/hackernoon-interview-series.md>), [interview](<https://devfeed.tech/tags/interview.md>), [research](<https://devfeed.tech/tags/research.md>), [series](<https://devfeed.tech/tags/series.md>), [spotlight](<https://devfeed.tech/tags/spotlight.md>), [tech](<https://devfeed.tech/tags/tech.md>), [tech-marketer-interview](<https://devfeed.tech/tags/tech-marketer-interview.md>), [tech-marketer-spotlight](<https://devfeed.tech/tags/tech-marketer-spotlight.md>)

### AI overview

Milica Maksimović argues that audience understanding and direct human feedback produce stronger marketing than generic AI copy, which she says tends toward "safe" messaging because it cannot relate to users' pain points. She uses AI to spot weak angles before human review, offload small operational tasks, research competitors with parallel agents, and turn call decisions into text. She says a core challenge remains explaining marketing's role to engineering founders: marketing builds awareness, trust, and demand that sales converts, which may not map neatly to direct sales dashboards. She recommends starting measurement with stage-relevant metrics and expanding it as a project grows. Looking ahead, she expects marketers to seek LLM recommendations and become more broadly skilled, while warning that outrage-driven engagement can attach negativity to a brand.

### Source excerpt

HackerNoon's Tech Marketer Interview Series features Milica Maksimović on AI, audience research, and why understanding your audience beats AI.