# hubspot

Published articles for hubspot.

This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles.

## Reimagining advertising with AI

DevFeed: [Reimagining advertising with AI](<https://devfeed.tech/articles/reimagining-advertising-with-ai-30934.md>)

Original publisher: [Read original article](<https://openai.com/index/reimagining-advertising-with-ai>)

Published: 2026-09-16T13:00:00Z

Content type: release

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Shopify](<https://devfeed.tech/topics/shopify.md>)

Tags: [advertising](<https://devfeed.tech/tags/advertising.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [integrations](<https://devfeed.tech/tags/integrations.md>), [openai](<https://devfeed.tech/tags/openai.md>), [plugin](<https://devfeed.tech/tags/plugin.md>), [product](<https://devfeed.tech/tags/product.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [sponsored](<https://devfeed.tech/tags/sponsored.md>)

### AI overview

OpenAI introduces AI-powered advertising features in ChatGPT, including Sponsored Agents that let users converse with select business-sponsored agents after viewing an ad. It also adds prompt-based campaign tools and AI creative tools, plus integrations with HubSpot and Shopify.

### Source excerpt

Explore new AI-powered advertising experiences from OpenAI, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify.

## Three ways to let an AI agent call third-party APIs on behalf of a user

DevFeed: [Three ways to let an AI agent call third-party APIs on behalf of a user](<https://devfeed.tech/articles/three-ways-to-let-an-ai-agent-call-third-party-apis-on-behalf-of-a-user-15997.md>)

Original publisher: [Read original article](<https://workos.com/blog/ai-agent-third-party-api-access-patterns>)

Author: WorkOS

Published: 2026-08-27T00:00:00Z

Content type: tutorial

Language: en

Sources: [WorkOS Blog](<https://devfeed.tech/sources/workos-blog.md>)

Topics: [AI Agent](<https://devfeed.tech/topics/ai-agent.md>), [OAuth](<https://devfeed.tech/topics/oauth.md>), [Security](<https://devfeed.tech/topics/security.md>)

Tags: [agent](<https://devfeed.tech/tags/agent.md>), [ai-agent](<https://devfeed.tech/tags/ai-agent.md>), [apis](<https://devfeed.tech/tags/apis.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [linear](<https://devfeed.tech/tags/linear.md>), [oauth](<https://devfeed.tech/tags/oauth.md>), [patterns](<https://devfeed.tech/tags/patterns.md>), [proxy](<https://devfeed.tech/tags/proxy.md>), [security](<https://devfeed.tech/tags/security.md>), [slack](<https://devfeed.tech/tags/slack.md>), [third-party](<https://devfeed.tech/tags/third-party.md>), [tokens](<https://devfeed.tech/tags/tokens.md>)

### AI overview

This article explains three patterns for letting an AI agent access third-party APIs on a user's behalf: storing OAuth credentials yourself, fetching tokens at runtime, or using a proxy that keeps tokens out of the agent-controlled runtime. It compares their operational and security implications and recommends choosing based on where the code runs and the system's requirements.

### Source excerpt

Store the token yourself, fetch it at runtime, or never hold it at all. Where the credential ends up in each pattern, what each one costs, and how to pick without guessing.

## Incident Report: July 22, 2026

DevFeed: [Incident Report: July 22, 2026](<https://devfeed.tech/articles/incident-report-july-22-2026-29107.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/incident-report-july-22-2026>)

Author: Karina Devadoss

Published: 2026-08-14T17:06:07Z

Content type: news

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [incident](<https://devfeed.tech/topics/incident.md>), [configuration](<https://devfeed.tech/topics/configuration.md>), [bug](<https://devfeed.tech/topics/bug.md>), [health checks](<https://devfeed.tech/topics/health-checks.md>), [client](<https://devfeed.tech/topics/client.md>)

Tags: [2026](<https://devfeed.tech/tags/2026.md>), [bug](<https://devfeed.tech/tags/bug.md>), [change](<https://devfeed.tech/tags/change.md>), [configuration](<https://devfeed.tech/tags/configuration.md>), [customers](<https://devfeed.tech/tags/customers.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [errors](<https://devfeed.tech/tags/errors.md>), [europe](<https://devfeed.tech/tags/europe.md>), [health-checks](<https://devfeed.tech/tags/health-checks.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [incident](<https://devfeed.tech/tags/incident.md>), [memory](<https://devfeed.tech/tags/memory.md>), [network](<https://devfeed.tech/tags/network.md>), [performance](<https://devfeed.tech/tags/performance.md>), [report](<https://devfeed.tech/tags/report.md>), [services](<https://devfeed.tech/tags/services.md>)

### AI overview

HubSpot reports that a configuration change triggered a latent defect in a core CRM service, causing European customers to experience CRM access disruptions for approximately 55 minutes on July 22, 2026. No data was lost, and non-European regions operated without interruption.

### Source excerpt

Customers in Europe faced CRM access issues on July 22 due to a configuration change. Learn about the incident, its impact, and our commitment to improved reliability.

## The 9 best tools for your early-stage startup tech stack in 2026

DevFeed: [The 9 best tools for your early-stage startup tech stack in 2026](<https://devfeed.tech/articles/the-9-best-tools-for-your-early-stage-startup-tech-stack-in-2026-9345.md>)

Original publisher: [Read original article](<https://www.intercom.com/blog/early-stage-startup-tech-stack/>)

Author: Alan McGlinchey

Published: 2026-08-04T08:00:51Z

Content type: article

Language: en

Sources: [The Intercom Blog](<https://devfeed.tech/sources/the-intercom-blog.md>)

Topics: [Software](<https://devfeed.tech/topics/software.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [migration](<https://devfeed.tech/topics/migration.md>), [Claude](<https://devfeed.tech/topics/claude.md>), [systems](<https://devfeed.tech/topics/systems.md>), [Claude Code](<https://devfeed.tech/topics/claude-code.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-tools](<https://devfeed.tech/tags/ai-tools.md>), [aws](<https://devfeed.tech/tags/aws.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [claude-code](<https://devfeed.tech/tags/claude-code.md>), [code](<https://devfeed.tech/tags/code.md>), [customer-engagement](<https://devfeed.tech/tags/customer-engagement.md>), [fin](<https://devfeed.tech/tags/fin.md>), [growth](<https://devfeed.tech/tags/growth.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [integrations](<https://devfeed.tech/tags/integrations.md>), [migration](<https://devfeed.tech/tags/migration.md>), [partner](<https://devfeed.tech/tags/partner.md>), [pricing](<https://devfeed.tech/tags/pricing.md>), [startup](<https://devfeed.tech/tags/startup.md>), [startup-advice](<https://devfeed.tech/tags/startup-advice.md>), [startups](<https://devfeed.tech/tags/startups.md>), [stripe](<https://devfeed.tech/tags/stripe.md>), [tech](<https://devfeed.tech/tags/tech.md>), [tech-stack](<https://devfeed.tech/tags/tech-stack.md>), [technology-stack](<https://devfeed.tech/tags/technology-stack.md>), [tools](<https://devfeed.tech/tags/tools.md>)

### AI overview

A guide to choosing a foundational technology stack for early-stage startups, emphasizing scalable, AI-powered tools, manageable costs, integrations, and problem-focused selection.

### Source excerpt

Learn how to create a foundational tech stack for your high growth and early-stage startup - starting with these top tools.

## Sales workflows with ChatGPT Work

DevFeed: [Sales workflows with ChatGPT Work](<https://devfeed.tech/articles/sales-workflows-with-chatgpt-work-6171.md>)

Original publisher: [Read original article](<https://openai.com/academy/chatgpt-work/how-sales-teams-use-codex>)

Published: 2026-07-14T00:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [codex](<https://devfeed.tech/topics/codex.md>), [Slack](<https://devfeed.tech/topics/slack.md>)

Tags: [app](<https://devfeed.tech/tags/app.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [codex](<https://devfeed.tech/tags/codex.md>), [crm](<https://devfeed.tech/tags/crm.md>), [customer](<https://devfeed.tech/tags/customer.md>), [deals](<https://devfeed.tech/tags/deals.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [openai-academy](<https://devfeed.tech/tags/openai-academy.md>), [sales](<https://devfeed.tech/tags/sales.md>), [salesforce](<https://devfeed.tech/tags/salesforce.md>), [slack](<https://devfeed.tech/tags/slack.md>), [strategy](<https://devfeed.tech/tags/strategy.md>), [tools](<https://devfeed.tech/tags/tools.md>), [work](<https://devfeed.tech/tags/work.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

### AI overview

A practical overview of how sales teams use ChatGPT Work to turn CRM data, customer conversations, internal discussions, and deal signals into account briefs, meeting preparation, forecast reviews, account plans, follow-ups, and deal-risk analysis.

### Source excerpt

Learn practical ChatGPT Work workflows for pipeline briefs, meeting prep, account plans, forecast reviews, and deal diagnosis.

## Fin extends Service Agent support to HubSpot and Freshworks

DevFeed: [Fin extends Service Agent support to HubSpot and Freshworks](<https://devfeed.tech/articles/extending-fin-as-the-most-open-agent-platform-9346.md>)

Original publisher: [Read original article](<https://www.intercom.com/blog/extending-fin-as-the-most-open-agent-platform/>)

Author: Paul Adams

Published: 2026-06-09T16:45:42Z

Content type: release

Language: en

Sources: [The Intercom Blog](<https://devfeed.tech/sources/the-intercom-blog.md>)

Topics: [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Support](<https://devfeed.tech/topics/support.md>)

Tags: [agent](<https://devfeed.tech/tags/agent.md>), [apis](<https://devfeed.tech/tags/apis.md>), [cli](<https://devfeed.tech/tags/cli.md>), [customer-experience](<https://devfeed.tech/tags/customer-experience.md>), [docs](<https://devfeed.tech/tags/docs.md>), [fin](<https://devfeed.tech/tags/fin.md>), [fin-for-freshdesk](<https://devfeed.tech/tags/fin-for-freshdesk.md>), [fin-for-hubspot](<https://devfeed.tech/tags/fin-for-hubspot.md>), [helpdesk](<https://devfeed.tech/tags/helpdesk.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [integrations](<https://devfeed.tech/tags/integrations.md>), [mcps](<https://devfeed.tech/tags/mcps.md>), [news-updates](<https://devfeed.tech/tags/news-updates.md>), [platform](<https://devfeed.tech/tags/platform.md>)

### AI overview

Intercom announces that Fin can operate as a Service Agent on top of HubSpot and Freshworks, allowing customers to integrate it without migrating from their existing helpdesk. The article also describes Fin's open-platform approach, including APIs, MCPs, CLI access, and public documentation.

### Source excerpt

Fin can be used as a Service Agent on top of HubSpot and Freshworks, meaning you can use the world's best Agent without migrating off your helpdesk.

## Turning support tickets into organization-wide intelligence

DevFeed: [Turning support tickets into organization-wide intelligence](<https://devfeed.tech/articles/turning-support-tickets-into-organization-wide-intelligence-12302.md>)

Original publisher: [Read original article](<https://www.port.io/blog/turning-support-tickets-into-organization-wide-intelligence>)

Author: Idit Matas

Published: 2026-05-04T10:35:03Z

Content type: tutorial

Language: en

Sources: [Developer Experience & Platform Engineering Blog | Port](<https://devfeed.tech/sources/developer-experience-platform-engineering-blog-port.md>)

Topics: [Support](<https://devfeed.tech/topics/support.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [data](<https://devfeed.tech/topics/data.md>), [hubspot](<https://devfeed.tech/topics/hubspot.md>), [Slack](<https://devfeed.tech/topics/slack.md>), [bug](<https://devfeed.tech/topics/bug.md>)

Tags: [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [bug](<https://devfeed.tech/tags/bug.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [jira](<https://devfeed.tech/tags/jira.md>), [slack](<https://devfeed.tech/tags/slack.md>), [support](<https://devfeed.tech/tags/support.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

### AI overview

The article explains how Port built an internal Support AI Hub on its Agentic Engineering Platform to analyze support-ticket information. It describes agents for ticket summaries, engineer handovers, escalations, health checks, and monthly trend analysis using data from systems including HubSpot, Zendesk, Jira, and Slack.

### Source excerpt

Learn how to turn support tickets into organization-wide intelligence to uncover trends, improve workflows, and drive decisions.

## HubSpot's 37-Minute Lesson in Why HTTP 200 Can Lie

DevFeed: [HubSpot's 37-Minute Lesson in Why HTTP 200 Can Lie](<https://devfeed.tech/articles/hubspot-s-37-minute-lesson-in-why-http-200-can-lie-17936.md>)

Original publisher: [Read original article](<https://read.bytesizeddesign.com/p/hubspots-37-minute-lesson-in-why>)

Author: Byte-Sized Design

Published: 2026-04-22T16:34:15Z

Content type: article

Language: en

Sources: [Byte-Sized Design](<https://devfeed.tech/sources/byte-sized-design.md>)

Topics: [hubspot](<https://devfeed.tech/topics/hubspot.md>), [HTTP](<https://devfeed.tech/topics/http.md>), [Availability](<https://devfeed.tech/topics/availability.md>), [Monitoring](<https://devfeed.tech/topics/monitoring.md>)

Tags: [availability](<https://devfeed.tech/tags/availability.md>), [http](<https://devfeed.tech/tags/http.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [monitoring](<https://devfeed.tech/tags/monitoring.md>), [permission](<https://devfeed.tech/tags/permission.md>)

### AI overview

The article examines a HubSpot access incident in which a permission check passed while users were locked out, showing that an HTTP 200 response and conventional availability monitoring may not reflect whether users can actually access a service.

### Source excerpt

The permission check that passed, the users who were locked out, and what monitoring for "availability" actually misses

## HubSpot Incident Report: February 25, 2026

DevFeed: [HubSpot Incident Report: February 25, 2026](<https://devfeed.tech/articles/hubspot-incident-report-february-25-2026-29105.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/hubspot-incident-report-february-25-2026>)

Author: Shilpa Varma

Published: 2026-03-20T17:48:30Z

Content type: article

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [incident](<https://devfeed.tech/topics/incident.md>), [ui](<https://devfeed.tech/topics/ui.md>), [Access Control](<https://devfeed.tech/topics/access-control.md>), [Authorization](<https://devfeed.tech/topics/authorization.md>), [configuration](<https://devfeed.tech/topics/configuration.md>)

Tags: [access-control](<https://devfeed.tech/tags/access-control.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [configuration](<https://devfeed.tech/tags/configuration.md>), [deployment](<https://devfeed.tech/tags/deployment.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [errors](<https://devfeed.tech/tags/errors.md>), [health-checks](<https://devfeed.tech/tags/health-checks.md>), [http](<https://devfeed.tech/tags/http.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [incident](<https://devfeed.tech/tags/incident.md>), [issue](<https://devfeed.tech/tags/issue.md>), [monitoring](<https://devfeed.tech/tags/monitoring.md>), [report](<https://devfeed.tech/tags/report.md>), [user-interface](<https://devfeed.tech/tags/user-interface.md>)

### AI overview

HubSpot reports a February 25, 2026 service disruption that blocked access to certain contact, company, order, and project-based workflows in the user interface. Backend workflow automations continued to run normally, and no customer data was lost. The incident resulted from permission scopes being deployed without corresponding production role assignments.

### Source excerpt

On February 25, 2026, HubSpot experienced a service disruption affecting user access to specific types of workflows within our user interface. All backend workflow automations continued to execute normally without interruption - no automations were delayed, missed, or lost. We have completed a thorough analysis of this incident and are implementing targeted safeguards to prevent this class of failure from recurring.

## ClickHouse Fivetran Destination moves to Beta

DevFeed: [ClickHouse Fivetran Destination moves to Beta](<https://devfeed.tech/articles/clickhouse-fivetran-destination-moves-to-beta-5253.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/fivetran-connector-beta>)

Author: Luke Gannon

Published: 2026-02-25T00:00:00Z

Content type: release

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [clickhouse](<https://devfeed.tech/topics/clickhouse.md>), [data](<https://devfeed.tech/topics/data.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>), [audit trail](<https://devfeed.tech/topics/audit-trail.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [No-code](<https://devfeed.tech/topics/no-code.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [api](<https://devfeed.tech/tags/api.md>), [apis](<https://devfeed.tech/tags/apis.md>), [applications](<https://devfeed.tech/tags/applications.md>), [architecture](<https://devfeed.tech/tags/architecture.md>), [audit-trail](<https://devfeed.tech/tags/audit-trail.md>), [business](<https://devfeed.tech/tags/business.md>), [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [code](<https://devfeed.tech/tags/code.md>), [data](<https://devfeed.tech/tags/data.md>), [data-engineering](<https://devfeed.tech/tags/data-engineering.md>), [go](<https://devfeed.tech/tags/go.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [integration](<https://devfeed.tech/tags/integration.md>), [kafka](<https://devfeed.tech/tags/kafka.md>), [no-code](<https://devfeed.tech/tags/no-code.md>), [object-storage](<https://devfeed.tech/tags/object-storage.md>)

### AI overview

The Fivetran destination for ClickHouse Cloud has entered beta with History Mode, which adds Slowly Changing Dimension Type 2 support. Instead of overwriting changed records, it preserves each version for audit trails, point-in-time analysis, and trend reporting. The release also supports compute-compute separation for isolating ingestion workloads.

### Source excerpt

The Fivetran destination for ClickHouse Cloud is now in beta!

## Cloud Coding Agents at HubSpot

DevFeed: [Cloud Coding Agents at HubSpot](<https://devfeed.tech/articles/cloud-coding-agents-at-hubspot-29103.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/cloud-coding-agents-at-hubspot>)

Author: Stephan Lensky

Published: 2026-01-23T15:59:04Z

Content type: article

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [hubspot](<https://devfeed.tech/topics/hubspot.md>), [AI-assisted coding](<https://devfeed.tech/topics/ai-assisted-coding.md>), [Claude Code](<https://devfeed.tech/topics/claude-code.md>), [Self-hosted](<https://devfeed.tech/topics/self-hosted.md>), [GitHub](<https://devfeed.tech/topics/github.md>), [pull-requests](<https://devfeed.tech/topics/pull-requests.md>), [developer tooling](<https://devfeed.tech/topics/developer-tooling.md>), [Code review](<https://devfeed.tech/topics/code-review.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [claude-code](<https://devfeed.tech/tags/claude-code.md>), [code-review](<https://devfeed.tech/tags/code-review.md>), [coding-agents](<https://devfeed.tech/tags/coding-agents.md>), [developer-tooling](<https://devfeed.tech/tags/developer-tooling.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [github](<https://devfeed.tech/tags/github.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [self-hosting](<https://devfeed.tech/tags/self-hosting.md>)

### AI overview

This article explains how HubSpot built and deployed a self-hosted platform for cloud coding agents, integrating them with internal developer tooling, infrastructure, and GitHub. It describes their use of autonomous agents for planning, implementation, and code review, including more than 7,000 merged AI-generated pull requests and over 50,000 human-authored pull requests reviewed by agents.

### Source excerpt

This post is the second in a series about empowering product, UX, and engineering teams with AI, especially in the context of writing code. Read the first post about scaling AI adoption here!

## HubSpot Incident Report for October 20, 2025

DevFeed: [HubSpot Incident Report for October 20, 2025](<https://devfeed.tech/articles/hubspot-incident-report-for-october-20-2025-29106.md>)

Original publisher: [Read original article](<https://product.hubspot.com/blog/incident-report-for-october-20-2025>)

Author: Kartik Vishwanath

Published: 2025-11-11T17:09:36Z

Content type: news

Language: en

Sources: [HubSpot](<https://devfeed.tech/sources/hubspot.md>)

Topics: [incident](<https://devfeed.tech/topics/incident.md>), [Amazon Web Services](<https://devfeed.tech/topics/aws.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [Resilience](<https://devfeed.tech/topics/resilience.md>), [Amazon Simple Queue Service (SQS)](<https://devfeed.tech/topics/amazon-simple-queue-service-sqs.md>), [Amazon EC2](<https://devfeed.tech/topics/amazon-ec2.md>), [AWS IAM](<https://devfeed.tech/topics/aws-iam.md>), [DynamoDB](<https://devfeed.tech/topics/dynamodb.md>)

Tags: [amazon](<https://devfeed.tech/tags/amazon.md>), [amazon-sqs](<https://devfeed.tech/tags/amazon-sqs.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [aws](<https://devfeed.tech/tags/aws.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [data](<https://devfeed.tech/tags/data.md>), [database](<https://devfeed.tech/tags/database.md>), [distributed](<https://devfeed.tech/tags/distributed.md>), [dynamodb](<https://devfeed.tech/tags/dynamodb.md>), [ec2](<https://devfeed.tech/tags/ec2.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [failover](<https://devfeed.tech/tags/failover.md>), [hubspot](<https://devfeed.tech/tags/hubspot.md>), [iam](<https://devfeed.tech/tags/iam.md>), [improvements](<https://devfeed.tech/tags/improvements.md>), [incident](<https://devfeed.tech/tags/incident.md>), [message-queue](<https://devfeed.tech/tags/message-queue.md>), [outage](<https://devfeed.tech/tags/outage.md>), [recovery](<https://devfeed.tech/tags/recovery.md>), [report](<https://devfeed.tech/tags/report.md>), [resilience](<https://devfeed.tech/tags/resilience.md>)

### AI overview

HubSpot reports that a severe AWS outage in the us-east-1 region on October 20, 2025 disrupted multiple product features and affected third-party vendors. The incident caused failures involving DynamoDB, IAM, SQS, and EC2, and degraded HubSpot's TQ2 background task processing. HubSpot says it completed an analysis and is implementing resilience improvements.

### Source excerpt

On October 20, 2025, HubSpot experienced a significant service disruption affecting multiple product features due to a severe AWS outage in the us-east-1 region. While our infrastructure remained intact, the widespread nature of the cloud provider failure impacted both our services and critical third-party vendors we rely on. We've completed a thorough analysis of this incident and are implementing comprehensive improvements to strengthen our resilience against future cloud provider disruptions.