# lead-generation Published articles for lead-generation. This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles. ## Enhancing Customer Engagement: Exploring Gupshup API Integration for Effective Messaging DevFeed: [Enhancing Customer Engagement: Exploring Gupshup API Integration for Effective Messaging]() Original publisher: [Read original article]() Author: Jitendra Kumar Published: 2024-06-12T06:55:06Z Content type: tutorial Language: en Sources: [Housing.com]() Topics: [API](), [Messaging]() Tags: [api](), [api-integration](), [customer-engagement](), [google-play](), [gupshup](), [integration](), [lead-generation](), [whatsapp](), [whatsapp-marketing]() ### AI overview This tutorial introduces Gupshup's API for adding messaging capabilities to applications and explains initial steps for connecting a WhatsApp Business account, including account creation, Gupshup registration, API access requests, and WhatsApp approval. ### Source excerpt Introduction In today's world, effective communication plays an important role in the success of businesses and organizations. With the rise of mobile devices and messaging, businesses continue to find new ways to connect and interact with customers. Gupshup is an interactive platform that provides a powerful API that allows businesses to connect resources in their applications, websites or systems. In this blog, we will explore the advantages and steps of integrating the Gupshup API to better communicate with our customers. What is Gupshup API? The Gupshup API is a set of tools and resources that allow developers to integrate messaging into their own applications. SMS messages, WhatsApp messages and Facebook Messenger etc. other social media apps have great features like sending and receiving. With the Gupshup API, businesses can harness the power of messaging to improve the customer experience, increase operational efficiency and drive business growth. Gupshup's WhatsApp Business API allows businesses to message and communicate with WhatsApp users. Before getting into the detail integration of gupshup api, we need one more step. we need a whatsapp bussiness account that need to be linked the gupshup account. To link a WhatsApp Business account with Gupshup, you can follow the steps outlined below: Create a WhatsApp Business Account: First, you need to create a WhatsApp Business account for your business or organization. You can download the WhatsApp Business app from the Google Play Store or Apple App Store and follow the registration process to create your account. Sign up for Gupshup API: Visit the Gupshup website (www.gupshup.io) and sign up for an account. Choose the appropriate plan and subscription based on your business requirements. Request WhatsApp Business API Access: Once you have signed up for Gupshup, you need to request access to the WhatsApp Business API. This step involves providing necessary information about your business, such as its name, websi ## Lessons Learned From Running Web Experiments DevFeed: [Lessons Learned From Running Web Experiments]() Original publisher: [Read original article]() Author: Sneha Vasanth Published: 2023-07-05T05:00:00Z Content type: opinion Language: en Sources: [Square Corner Blog](), [Square Corner Blog RSS Feed]() Topics: [experiments](), [Web](), [data](), [Framework]() Tags: [data](), [data-science](), [experiment](), [experimentation](), [experiments](), [frameworks](), [insights](), [lead-generation](), [metric](), [metrics](), [monitoring](), [products](), [running](), [software](), [teams](), [web]() ### AI overview A Product Data Scientist at Square shares lessons from running web experiments on high-traffic pages. The article explains how experimentation supports risk assessment and data-driven decisions, and how teams can distinguish primary, secondary, and guardrail metrics when evaluating tests. ### Source excerpt Unveiling key strategies & frameworks