# mapping methods

Published articles for mapping methods.

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## How Empathy Maps Help UX Teams Understand Users

DevFeed: [How Empathy Maps Help UX Teams Understand Users](<https://devfeed.tech/articles/empathy-mapping-the-first-step-in-design-thinking-63986.md>)

Original publisher: [Read original article](<https://www.nngroup.com/articles/empathy-mapping/>)

Author: Rachel Krause, Sarah Gibbons

Published: 2026-10-02T17:00:00Z

Content type: tutorial

Language: en

Sources: [NN/g latest articles and announcements](<https://devfeed.tech/sources/nn-g-latest-articles-and-announcements.md>)

Topics: [human centric design](<https://devfeed.tech/topics/human-centric-design.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Business, Industry, Usability, User Experience, User Research, Web Strategy](<https://devfeed.tech/topics/business-industry-usability-user-experience-user-research-web-strategy.md>)

Tags: [agile](<https://devfeed.tech/tags/agile.md>), [article](<https://devfeed.tech/tags/article.md>), [design-mappings](<https://devfeed.tech/tags/design-mappings.md>), [design-thinking](<https://devfeed.tech/tags/design-thinking.md>), [empathize](<https://devfeed.tech/tags/empathize.md>), [empathy](<https://devfeed.tech/tags/empathy.md>), [empathy-mapping](<https://devfeed.tech/tags/empathy-mapping.md>), [mapping-methods](<https://devfeed.tech/tags/mapping-methods.md>), [service-design](<https://devfeed.tech/tags/service-design.md>), [user](<https://devfeed.tech/tags/user.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>), [ux](<https://devfeed.tech/tags/ux.md>)

### AI overview

Empathy maps organize qualitative user research into a shared view of what users say, think, do, and feel. This guide explains how teams can build and maintain maps, use them to identify research gaps and align on user needs, and apply AI to organize existing evidence without treating generated assumptions as findings.

### Source excerpt

Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.