# mercadolibre

Published articles for mercadolibre.

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## Mastering Entropy: How Mercado Libre captures Millions of Users' Experiences

DevFeed: [Mastering Entropy: How Mercado Libre captures Millions of Users' Experiences](<https://devfeed.tech/articles/mastering-entropy-how-mercado-libre-captures-millions-of-users-experiences-22554.md>)

Original publisher: [Read original article](<https://medium.com/mercadolibre-tech/mastering-entropy-how-mercado-libre-captures-millions-of-users-experiences-78048152f47f?source=rss----5011f85401f0---4>)

Author: Franco Bortolazzi Conte

Published: 2025-08-14T14:45:10Z

Content type: article

Language: en

Sources: [Mercado Libre Tech](<https://devfeed.tech/sources/mercado-libre-tech.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [JSON](<https://devfeed.tech/topics/json.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [analysis](<https://devfeed.tech/tags/analysis.md>), [architecture](<https://devfeed.tech/tags/architecture.md>), [big-data](<https://devfeed.tech/tags/big-data.md>), [data](<https://devfeed.tech/tags/data.md>), [data-analysis](<https://devfeed.tech/tags/data-analysis.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [governance](<https://devfeed.tech/tags/governance.md>), [json](<https://devfeed.tech/tags/json.md>), [mercadolibre](<https://devfeed.tech/tags/mercadolibre.md>), [technology](<https://devfeed.tech/tags/technology.md>)

### AI overview

Mercado Libre describes its tracking infrastructure and governance for organizing a large volume of user interaction data. The article explains that its ecosystem generates nearly 50,000 event types and more than 17 billion daily interactions, with tracking records represented in JSON.

### Source excerpt

Building a Tracking Infrastructure and Governance for Flexible Information and AI-Driven Data AnalysisGrab a coffee! Let's find order for this chaos together ☕ In the world of e-commerce, every click tells a story. We want to make sure we don't miss a single one. Let's explore the product diversity of Mercado Libre's ecosystem. It is a dynamic and expansive network designed to facilitate and enhance e-commerce & payments across Latin America. At its core is the Mercado Libre Marketplace, a platform that connects millions of buyers and sellers, offering a diverse range of products. Mercado Pago offers an innovative digital payments solution, complementing the ecosystem. To support logistics, Mercado Envíos provides efficient shipping and fulfillment services. Additionally, Mercado Crédito offers financial inclusion by providing loans to businesses and empowering sellers with access to working capital. We can also mention Mercado Play as a content platform, Mercado Ads to connect buyers to sellers or some newer players like the crypto world. Together, these interconnected services create a robust and user-friendly ecosystem, generating a huge amount of data that we collect to enhance our users' experience. The scale is truly remarkable: our platform processes nearly 50,000 distinct event types, culminating in over 17 billion daily interactions -- representing an extraordinary 50% year-over-year growth in the last years. This data deluge presents both unprecedented challenges and opportunities for creating meaningful insights. Then... how do we efficiently organize and manage this diversity and quantity of events?What is an "event" in our context? 🔍 In our ecosystem, we call it a track. We deliberately place the user at the heart of the decision-making process to enrich their experience. This approach directly embodies one of our core cultural principles: "We create value for our users". Technically, the essential form of tracks is a representation in JSON (JavaScript Obj