# prediction-trading

Published articles for prediction-trading.

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## Novig's Sydney Sweeney Ad Briefly Surpassed Kalshi in US Search Interest

DevFeed: [Novig's Sydney Sweeney Ad Briefly Surpassed Kalshi in US Search Interest](<https://devfeed.tech/articles/sydney-sweeney-sent-novig-s-search-interest-soaring-can-it-last-58719.md>)

Original publisher: [Read original article](<https://hackernoon.com/sydney-sweeney-sent-novigs-search-interest-soaring-can-it-last?source=rss>)

Author: EdwinMunyui

Published: 2026-09-23T05:10:49Z

Content type: article

Language: en

Sources: [HackerNoon](<https://devfeed.tech/sources/hackernoon.md>)

Topics: [Users](<https://devfeed.tech/topics/users.md>), [digital](<https://devfeed.tech/topics/digital.md>)

Tags: [acquisition](<https://devfeed.tech/tags/acquisition.md>), [competition](<https://devfeed.tech/tags/competition.md>), [customer](<https://devfeed.tech/tags/customer.md>), [digital-ad-spending](<https://devfeed.tech/tags/digital-ad-spending.md>), [football](<https://devfeed.tech/tags/football.md>), [kalshi](<https://devfeed.tech/tags/kalshi.md>), [markets](<https://devfeed.tech/tags/markets.md>), [polymarket](<https://devfeed.tech/tags/polymarket.md>), [prediction-markets](<https://devfeed.tech/tags/prediction-markets.md>), [prediction-trading](<https://devfeed.tech/tags/prediction-trading.md>), [sports](<https://devfeed.tech/tags/sports.md>), [sports-betting-ads](<https://devfeed.tech/tags/sports-betting-ads.md>), [sydney-sweeney](<https://devfeed.tech/tags/sydney-sweeney.md>), [trader-acquisition](<https://devfeed.tech/tags/trader-acquisition.md>), [trading](<https://devfeed.tech/tags/trading.md>), [us](<https://devfeed.tech/tags/us.md>), [volume](<https://devfeed.tech/tags/volume.md>)

### AI overview

Novig briefly surpassed Kalshi and Polymarket in US search interest after launching a Sydney Sweeney advertisement. The article examines whether that attention translated into regular traders, noting that public data cannot establish campaign-driven customer acquisition or costs.

### Source excerpt

Novig overtook Kalshi in US search interest for three days after its Sydney Sweeney ad. But did the campaign turn attention into active traders?