# Product Strategy

Published articles for Product Strategy.

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## What does a platform product manager do?

DevFeed: [What does a platform product manager do?](<https://devfeed.tech/articles/what-does-a-platform-product-manager-do-12262.md>)

Original publisher: [Read original article](<https://platformengineering.org/blog/what-does-a-platform-product-manager-do>)

Author: Mallory Haigh

Published: 2026-07-23T08:14:05Z

Content type: article

Language: en

Sources: [Platform Engineering Blog](<https://devfeed.tech/sources/platform-engineering-blog.md>)

Topics: [Platform Engineering](<https://devfeed.tech/topics/platform-engineering.md>), [internal developer platform](<https://devfeed.tech/topics/internal-developer-platform.md>), [Product Management](<https://devfeed.tech/topics/product-management.md>), [Developer experience](<https://devfeed.tech/topics/developer-experience.md>)

Tags: [architecture](<https://devfeed.tech/tags/architecture.md>), [developer-experience](<https://devfeed.tech/tags/developer-experience.md>), [developer-platform](<https://devfeed.tech/tags/developer-platform.md>), [developers](<https://devfeed.tech/tags/developers.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [internal-developer-platform](<https://devfeed.tech/tags/internal-developer-platform.md>), [management](<https://devfeed.tech/tags/management.md>), [organizational](<https://devfeed.tech/tags/organizational.md>), [platform](<https://devfeed.tech/tags/platform.md>), [platform-engineering](<https://devfeed.tech/tags/platform-engineering.md>), [platforms](<https://devfeed.tech/tags/platforms.md>), [product](<https://devfeed.tech/tags/product.md>), [product-management](<https://devfeed.tech/tags/product-management.md>), [product-strategy](<https://devfeed.tech/tags/product-strategy.md>), [strategy](<https://devfeed.tech/tags/strategy.md>), [technical](<https://devfeed.tech/tags/technical.md>), [user-research](<https://devfeed.tech/tags/user-research.md>)

### AI overview

This guide explains the role of a Platform Product Manager (PPM) in driving strategy for an Internal Developer Platform. PPMs connect technical platform capabilities with developer needs through user research, feedback loops, roadmaps, stakeholder management, and outcome metrics. The article distinguishes product thinking from project management and describes how continuous prioritization and clear platform boundaries support adoption.

### Source excerpt

Platform Product Managers drive internal developer platform strategy, bridging technical capabilities and developer needs through research, roadmaps, and stakeholder management.

## How We Hire Product Designers at Teleport

DevFeed: [How We Hire Product Designers at Teleport](<https://devfeed.tech/articles/how-we-hire-product-designers-at-teleport-29700.md>)

Original publisher: [Read original article](<https://goteleport.com/blog/how-we-hire-product-designers-at-teleport/>)

Author: sheila.maniago@goteleport.com (Sheila Maniago)

Published: 2026-02-23T00:00:00Z

Content type: article

Language: en

Sources: [Teleport](<https://devfeed.tech/sources/teleport.md>)

Topics: [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Product Management](<https://devfeed.tech/topics/product-management.md>)

Tags: [designer](<https://devfeed.tech/tags/designer.md>), [hiring](<https://devfeed.tech/tags/hiring.md>), [interview](<https://devfeed.tech/tags/interview.md>), [portfolio](<https://devfeed.tech/tags/portfolio.md>), [product-design](<https://devfeed.tech/tags/product-design.md>), [product-strategy](<https://devfeed.tech/tags/product-strategy.md>), [prototyping](<https://devfeed.tech/tags/prototyping.md>), [user-research](<https://devfeed.tech/tags/user-research.md>)

### AI overview

Teleport explains its four-step Product Designer hiring process, covering the recruiter call, hiring manager interview, portfolio review, and a collaborative product design challenge.

### Source excerpt

Learn how Teleport hires Product Designers -- a transparent 4-step process including portfolio review and a real design challenge. See if you're a fit.

## Six memos for the future of digital creation

DevFeed: [Six memos for the future of digital creation](<https://devfeed.tech/articles/six-memos-for-the-future-of-digital-creation-10051.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/six-memos/>)

Author: Amber Bravo

Published: 2025-01-09T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Slack](<https://devfeed.tech/topics/slack.md>), [Microsoft](<https://devfeed.tech/topics/microsoft.md>), [GUI](<https://devfeed.tech/topics/gui.md>)

Tags: [communication](<https://devfeed.tech/tags/communication.md>), [design](<https://devfeed.tech/tags/design.md>), [development](<https://devfeed.tech/tags/development.md>), [figma](<https://devfeed.tech/tags/figma.md>), [microsoft](<https://devfeed.tech/tags/microsoft.md>), [product-strategy](<https://devfeed.tech/tags/product-strategy.md>), [slack](<https://devfeed.tech/tags/slack.md>), [strategy](<https://devfeed.tech/tags/strategy.md>)

### AI overview

Figma presents six memos about ideas shaping the future of digital creation in 2025. The article explains the memo as a form of workplace communication and connects Figma's internal writing practices with examples from Microsoft and Slack, highlighting how memos can preserve ideas, critique strategy, encourage dialogue, and seed change.

### Source excerpt

We turned six big ideas percolating around the Figma office--written from the perspective of devs, designers, analysts, writers, PMs, card-carrying generalists--and put them on record. Here's a look at what's on our minds for 2025.

## How our design team level set on career leveling

DevFeed: [How our design team level set on career leveling](<https://devfeed.tech/articles/how-our-design-team-level-set-on-career-leveling-9674.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/figma-design-team-career-levels/>)

Author: Sara Culver

Published: 2023-03-23T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Notion](<https://devfeed.tech/topics/notion.md>)

Tags: [career](<https://devfeed.tech/tags/career.md>), [design](<https://devfeed.tech/tags/design.md>), [figma](<https://devfeed.tech/tags/figma.md>), [management](<https://devfeed.tech/tags/management.md>), [motion-design](<https://devfeed.tech/tags/motion-design.md>), [product-design](<https://devfeed.tech/tags/product-design.md>), [product-strategy](<https://devfeed.tech/tags/product-strategy.md>), [prototyping](<https://devfeed.tech/tags/prototyping.md>), [research](<https://devfeed.tech/tags/research.md>), [skills](<https://devfeed.tech/tags/skills.md>), [writing](<https://devfeed.tech/tags/writing.md>)

### AI overview

Figma's design organization revamped its product design and writing career levels to clarify expectations, evaluate craft, support hiring and performance management, and help designers identify skill-development priorities. The framework includes a FigJam, a skills chart, core competency descriptions, and a Skills Widget.

### Source excerpt

Design Manager Sara Culver takes us through evolving Figma's product design and writing career levels.

## Inside Figma: How our product management team uses FigJam

DevFeed: [Inside Figma: How our product management team uses FigJam](<https://devfeed.tech/articles/inside-figma-how-our-product-management-team-uses-figjam-9855.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/inside-figma-how-our-pm-team-uses-figjam/>)

Author: Emily Lin

Published: 2021-06-08T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Product Management](<https://devfeed.tech/topics/product-management.md>), [Template](<https://devfeed.tech/topics/template.md>)

Tags: [conference](<https://devfeed.tech/tags/conference.md>), [design](<https://devfeed.tech/tags/design.md>), [development](<https://devfeed.tech/tags/development.md>), [figma](<https://devfeed.tech/tags/figma.md>), [management](<https://devfeed.tech/tags/management.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [product-strategy](<https://devfeed.tech/tags/product-strategy.md>), [projects](<https://devfeed.tech/tags/projects.md>), [user-research](<https://devfeed.tech/tags/user-research.md>)

### AI overview

This article explains how Figma's product management team uses FigJam throughout the product development process, from user research, brainstorming, and product vision planning to roadmapping and retrospectives. It also describes templates and frameworks that help the team organize ideas, visualize priorities, assess project scope, and improve team rituals.

### Source excerpt

At Config 2021, Figma's virtual design conference, we announced FigJam, our new whiteboarding space. Long before we launched FigJam in beta, teams across Figma had been using it for everything from user research to Maker Week projects. Here, Product Manager Emily Lin shares how she and the product management team at Figma use FigJam for everything from brainstorms to retrospectives, along with templates to get started.