# saas-customer-discovery

Published articles for saas-customer-discovery.

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## How to Get Your First 100 SaaS Users Without an Audience

DevFeed: [How to Get Your First 100 SaaS Users Without an Audience](<https://devfeed.tech/articles/how-to-get-your-first-100-saas-users-without-an-audience-104351.md>)

Original publisher: [Read original article](<https://hackernoon.com/how-to-get-your-first-100-saas-users-without-an-audience?source=rss>)

Author: Kislay

Published: 2026-10-28T08:17:18Z

Content type: tutorial

Language: en

Sources: [HackerNoon](<https://devfeed.tech/sources/hackernoon.md>)

Topics: [Use Cases for Every Cloud Service Model](<https://devfeed.tech/topics/use-cases-for-every-cloud-service-model.md>), [Search engine optimization (SEO)](<https://devfeed.tech/topics/seo.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-assistants](<https://devfeed.tech/tags/ai-assistants.md>), [alternatives](<https://devfeed.tech/tags/alternatives.md>), [app](<https://devfeed.tech/tags/app.md>), [articles](<https://devfeed.tech/tags/articles.md>), [b2b](<https://devfeed.tech/tags/b2b.md>), [blog](<https://devfeed.tech/tags/blog.md>), [bootstrapped-saas](<https://devfeed.tech/tags/bootstrapped-saas.md>), [builder](<https://devfeed.tech/tags/builder.md>), [chat](<https://devfeed.tech/tags/chat.md>), [communities](<https://devfeed.tech/tags/communities.md>), [community](<https://devfeed.tech/tags/community.md>), [content](<https://devfeed.tech/tags/content.md>), [directories](<https://devfeed.tech/tags/directories.md>), [first](<https://devfeed.tech/tags/first.md>), [first-saas-customers](<https://devfeed.tech/tags/first-saas-customers.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [launch](<https://devfeed.tech/tags/launch.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [message](<https://devfeed.tech/tags/message.md>), [results](<https://devfeed.tech/tags/results.md>), [saas](<https://devfeed.tech/tags/saas.md>), [saas-customer-discovery](<https://devfeed.tech/tags/saas-customer-discovery.md>), [saas-growth-playbook](<https://devfeed.tech/tags/saas-growth-playbook.md>), [saas-marketing](<https://devfeed.tech/tags/saas-marketing.md>), [startup-directories](<https://devfeed.tech/tags/startup-directories.md>), [startup-marketing](<https://devfeed.tech/tags/startup-marketing.md>), [users](<https://devfeed.tech/tags/users.md>)

### AI overview

Without an existing audience, the article recommends earning the first 100 SaaS users through repeated effort across direct outreach, communities, directories and search content. Start by defining a specific buyer and problem, then identify 50 people already discussing it. Reach out with a relevant offer of help and ask permission before sharing the product; avoid asking strangers for unpaid testing. Launch in directories for lasting listings and in communities for conversations, publish content around searched questions, and personally onboard the first 10 users. Fix confusing points before seeking more traffic, then ask satisfied users for testimonials and referrals. Track activated users--those who reach a useful result--rather than signups alone. The article says B2B buyers may be easier to reach individually through clustered communities and job roles, while B2C typically requires more volume; a free plan or trial may reduce friction but only helps conversion if users reach value quickly.

### Source excerpt

No audience? Learn how to get your first SaaS users: find buyers, message them respectfully, launch in directories, publish content and track results.