# Snowflake and Redpanda for ad analytics

Published articles for Snowflake and Redpanda for ad analytics.

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## Track real-time ad analytics with Snowflake (the easy way)

DevFeed: [Track real-time ad analytics with Snowflake (the easy way)](<https://devfeed.tech/articles/track-real-time-ad-analytics-with-snowflake-the-easy-way-12779.md>)

Original publisher: [Read original article](<https://www.redpanda.com/blog/track-real-time-ad-analytics-snowflake>)

Author: Gaurav Thalpati

Published: 2025-07-08T00:00:00Z

Content type: tutorial

Language: en

Sources: [Redpanda](<https://devfeed.tech/sources/redpanda.md>)

Topics: [real-time](<https://devfeed.tech/topics/real-time.md>), [data](<https://devfeed.tech/topics/data.md>), [Streaming](<https://devfeed.tech/topics/streaming.md>), [Learning](<https://devfeed.tech/topics/learning.md>), [Docker](<https://devfeed.tech/topics/docker.md>), [Containers](<https://devfeed.tech/topics/containers.md>), [GitHub](<https://devfeed.tech/topics/github.md>), [Command-line interface](<https://devfeed.tech/topics/cli.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [build](<https://devfeed.tech/tags/build.md>), [confluent](<https://devfeed.tech/tags/confluent.md>), [containers](<https://devfeed.tech/tags/containers.md>), [developer](<https://devfeed.tech/tags/developer.md>), [digital-advertising-analytics-platform](<https://devfeed.tech/tags/digital-advertising-analytics-platform.md>), [docker](<https://devfeed.tech/tags/docker.md>), [github](<https://devfeed.tech/tags/github.md>), [implement-ad-analytics-with-snowflake](<https://devfeed.tech/tags/implement-ad-analytics-with-snowflake.md>), [kafka](<https://devfeed.tech/tags/kafka.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [pipelines](<https://devfeed.tech/tags/pipelines.md>), [platform](<https://devfeed.tech/tags/platform.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [real-time-ad-analytics-snowflake](<https://devfeed.tech/tags/real-time-ad-analytics-snowflake.md>), [real-time-advertising-data-analysis](<https://devfeed.tech/tags/real-time-advertising-data-analysis.md>), [redpanda-snowflake-integration](<https://devfeed.tech/tags/redpanda-snowflake-integration.md>), [snowflake-ad-analytics-tutorial](<https://devfeed.tech/tags/snowflake-ad-analytics-tutorial.md>), [snowflake-and-redpanda-for-ad-analytics](<https://devfeed.tech/tags/snowflake-and-redpanda-for-ad-analytics.md>), [snowflake-connector-for-ad-analytics](<https://devfeed.tech/tags/snowflake-connector-for-ad-analytics.md>), [snowflake-digital-ad-tracking](<https://devfeed.tech/tags/snowflake-digital-ad-tracking.md>), [snowflake-real-time-data-pipeline](<https://devfeed.tech/tags/snowflake-real-time-data-pipeline.md>), [streaming](<https://devfeed.tech/tags/streaming.md>), [tech](<https://devfeed.tech/tags/tech.md>), [track-digital-ad-engagement-metrics](<https://devfeed.tech/tags/track-digital-ad-engagement-metrics.md>), [tutorial](<https://devfeed.tech/tags/tutorial.md>), [use-cases](<https://devfeed.tech/tags/use-cases.md>)

### AI overview

This tutorial explains how to build a real-time digital advertising analytics pipeline with Redpanda and Snowflake. It uses impression and click data to calculate engagement metrics such as click-through rate, with a no-code, configuration-driven Snowflake connector and Snowpipe Streaming. The tutorial also covers running a self-managed Redpanda cluster with Docker for learning and testing.

### Source excerpt

Learn how to build scalable, high-performance pipelines for digital advertising use cases with Snowflake and Redpanda -- a developer-first real-time data platform.