# Sport

Published articles for Sport.

This is one page of public article previews, not the complete archive. Follow Next page to continue. Summaries are not the original full articles.

## 'Synthetic twin': Why Socceroo Cristian Volpato is the latest footballer to license his AI clone

DevFeed: ['Synthetic twin': Why Socceroo Cristian Volpato is the latest footballer to license his AI clone](<https://devfeed.tech/articles/synthetic-twin-why-socceroo-cristian-volpato-is-the-latest-footballer-to-license-his-ai-clone-98966.md>)

Original publisher: [Read original article](<https://www.theguardian.com/technology/2026/oct/25/synthetic-twin-why-socceroo-cristian-volpato-is-the-latest-footballer-to-license-his-ai-clone>)

Author: Henry Belot and Jack Snape

Published: 2026-10-24T19:00:40Z

Content type: news

Language: en

Sources: [The Guardian | Technology](<https://devfeed.tech/sources/the-guardian-technology.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [future of AI](<https://devfeed.tech/topics/future-of-ai.md>)

Tags: [advertising](<https://devfeed.tech/tags/advertising.md>), [afl](<https://devfeed.tech/tags/afl.md>), [agent](<https://devfeed.tech/tags/agent.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-artificial-intelligence](<https://devfeed.tech/tags/ai-artificial-intelligence.md>), [ai-artificial-intelligence-australia-sport-technology-football-australia-computing-sport](<https://devfeed.tech/tags/ai-artificial-intelligence-australia-sport-technology-football-australia-computing-sport.md>), [ai-generated-content](<https://devfeed.tech/tags/ai-generated-content.md>), [ai-images](<https://devfeed.tech/tags/ai-images.md>), [ai-tools](<https://devfeed.tech/tags/ai-tools.md>), [app](<https://devfeed.tech/tags/app.md>), [apps](<https://devfeed.tech/tags/apps.md>), [art](<https://devfeed.tech/tags/art.md>), [artificial-intelligence](<https://devfeed.tech/tags/artificial-intelligence.md>), [australia-sport](<https://devfeed.tech/tags/australia-sport.md>), [clone](<https://devfeed.tech/tags/clone.md>), [computing](<https://devfeed.tech/tags/computing.md>), [deals](<https://devfeed.tech/tags/deals.md>), [digital](<https://devfeed.tech/tags/digital.md>), [fake](<https://devfeed.tech/tags/fake.md>), [football](<https://devfeed.tech/tags/football.md>), [football-australia](<https://devfeed.tech/tags/football-australia.md>), [license](<https://devfeed.tech/tags/license.md>), [social-media](<https://devfeed.tech/tags/social-media.md>), [sport](<https://devfeed.tech/tags/sport.md>), [synthetic](<https://devfeed.tech/tags/synthetic.md>), [technology](<https://devfeed.tech/tags/technology.md>), [video](<https://devfeed.tech/tags/video.md>)

### AI overview

Cristian Volpato licensed exclusive rights to his digital likeness, voice, biometric profiles and performance data to Callandor, which aims to secure approved brand deals and restrict unapproved content. The company describes synthetic twins as a way to create content continuously and potentially offer fan interactions; its campaigns remain in pilot phase. Other athletes and startups are pursuing similar deals as unauthorized AI imagery draws objections, including the AFL's direction to Sportsbet to stop using player images without consent. The commercial value of AI clones compared with athletes' personal endorsements remains uncertain. An IP expert says copyright does not cover AI reproductions under the described human authorship standard, while passing-off protections require public figures to prove economic loss. The excerpt also notes tensions between controlling harmful or misleading uses and allowing AI fan creations.

### Source excerpt

Athletes' scramble to control - and monetise - their digital identities at the cutting edge of AI rights deals Get our new political email, free app or daily news podcast The Socceroos star stares at the camera as he strides through an enormous atrium, the sound of his football boots on polished concrete echoing around him. Suddenly, he spawns four digital clones that peel off out of view to re-emerge in different settings around the world. This scene from a social media video is fake and generated by artificial intelligence. But it has been authorised by the very real 22-year-old footballer, Cristian Volpato, the latest professional athlete to licence and monetise his AI likeness. Continue reading...

## Hack Day: Summer of Sport Fall of Democracy

DevFeed: [Hack Day: Summer of Sport Fall of Democracy](<https://devfeed.tech/articles/hack-day-summer-of-sport-fall-of-democracy-19973.md>)

Original publisher: [Read original article](<https://www.theguardian.com/info/article/2024/jun/17/hack-day-summer-of-sport-fall-of-democracy>)

Author: Rasha Ardati, Mariot Chauvin

Published: 2024-06-17T14:42:54Z

Content type: news

Language: en

Sources: [Guardian](<https://devfeed.tech/sources/guardian.md>)

Topics: [Python](<https://devfeed.tech/topics/python.md>), [AI Chat](<https://devfeed.tech/topics/ai-chat.md>), [Sports](<https://devfeed.tech/topics/sports.md>), [WebExtension](<https://devfeed.tech/topics/webextension.md>)

Tags: [added](<https://devfeed.tech/tags/added.md>), [all](<https://devfeed.tech/tags/all.md>), [amazing](<https://devfeed.tech/tags/amazing.md>), [article](<https://devfeed.tech/tags/article.md>), [bedrock](<https://devfeed.tech/tags/bedrock.md>), [blog](<https://devfeed.tech/tags/blog.md>), [can](<https://devfeed.tech/tags/can.md>), [counter](<https://devfeed.tech/tags/counter.md>), [data](<https://devfeed.tech/tags/data.md>), [demo](<https://devfeed.tech/tags/demo.md>), [democracy](<https://devfeed.tech/tags/democracy.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [entries](<https://devfeed.tech/tags/entries.md>), [event](<https://devfeed.tech/tags/event.md>), [events](<https://devfeed.tech/tags/events.md>), [experimental](<https://devfeed.tech/tags/experimental.md>), [fall](<https://devfeed.tech/tags/fall.md>), [first](<https://devfeed.tech/tags/first.md>), [hack](<https://devfeed.tech/tags/hack.md>), [sport](<https://devfeed.tech/tags/sport.md>)

### AI overview

The excerpt presents four winning Guardian hack-day projects: Guest, a dinner-party seating puzzle based on people in the news; favicon-rendering, which explored showing unread liveblog counts and an article within a browser favicon; Guardian Priority, a browser extension that turns a clicked paragraph into a crossword with AI-generated clues; and Big event in July, which parses journalists' consistently formatted tennis updates into structured scores for a liveblog table. Engineering director Mariot Chauvin connects these projects to structuring content for better audience experiences, creating distinctive games, and using technology to serve readers. The excerpt gives these as examples from a two-day event with 19 hacks; it does not detail the other projects.

### Source excerpt

Recently, colleagues across the product and engineering department, as well as other parts of the organisation, came together for another exciting hack day For our first hack day of 2024 we kicked off with a grand theme around all the major events of the world, including sport and upcoming elections around the world. Hackers played around with the idea of using python programming language and real-time mobile telemetry data to influence the outcome of UK elections, they proposed a bold new journalistic geometry, added fun polls, quizzes and newsletters sign ups to the live blog, as well as posed the question: " Can bedrock do what CAPI can do?" And that's only 4 of the 19 amazing hacks produced and presented over the two-day event! A counter in the favicon for unread liveblog entries, which would appear on liveblogs. A more experimental demo that displayed a tiny version of the Guardian article being read entirely within the favicon. This included a Guardian header, real-time scrolling, all the article text, and images. Continue reading...